Product Manager 产品经理

RESPONSIBILITY 1

Collect global insights from my scope.

>Detect weak signals within my scope and feed into market research for my sport.

>Map the players within my scope, including my brand (value(s)/price).

>Identify the major issues facing users and target customers in the sport.

>Identify and quantify the needs to be met by incorporating feedback from the areas.

>Model dream experiences and test them with target users.

RESPONSIBILITY 2

Define and communicate the global offering of passion products.

>Define expected uses and values and structure them.

>Analyze the current range* of passion products (relevance and performance).

>Define the 2-3 year trajectory for the passion offering (Run/Build).

>Highlight the uniqueness of my projects, their potential, and the necessary resources.

>List my validated passion product offering for 2 years.

RESPONSIBILITY 3

I brief and validate unique and sustainable solutions.

>Co-write the usage scenario from start to finish for my future projects.

>Validate the project group's proposal at each milestone in relation to the initial brief.

>Provide the information needed to write the product sheet.

>Provide information and support marketing efforts to sell my solutions.

>Market Knowledge

>Target experiences Definition

>User's needs Identification

>Global Offer Building

>Offer Performance Analysis.

>Offer Trajectory

>Product Brief Writing

>Product Validation

>Offer ecosystem knowledge

>Operational Coordination

>Offer Communication

>functional management