助理品牌经理 Assistant Brand Manager - Innovation

1. End-to-End Product Development Support

• Assist in the full product development cycle, from consumer insight generation to launch execution, including market research, consumer behavior analysis, and competitive landscape monitoring within the sauces and seasonings category.

• Coordinate with R&D and culinary teams to support recipe formulation, benchmark testing, and sensory evaluations, ensuring flavor profiles meet both consumer preferences and quality standards.

• Support packaging design and artwork development processes, liaising with design agencies and cross-functional stakeholders to ensure alignment with brand guidelines, regulatory compliance, and production feasibility.

• Maintain and organize product documentation, including specification sheets, product fact books, internal training decks, and claims substantiation materials.

2. Key Account & Sales Sell-In Support

• Partner with the sales team to support product sell-in initiatives for major key accounts (e.g., retail chains, foodservice operators, e-commerce platforms).

• Assist in preparing customized product proposals for strategic clients, including coordinating with R&D on tailored local recipe development and sourcing imported product recommendations based on client needs.

• Participate in client meetings and negotiations when required, providing marketing and product expertise to facilitate successful sell-in and long-term account partnerships.

• Education: Bachelor’s degree in Marketing, Business Administration, Food Science, or related field.

• Experience: 4–5 years of brand marketing experience, ideally within FMCG (food & beverage) . Experience with sauces, dressings, or culinary ingredients is strongly preferred.

• Category Knowledge: Familiarity with Western culinary culture (European/American flavor profiles) and understanding of foodservice vs. retail consumer behavior.

• Analytical Skills: Proficient in Excel and data visualization (Power BI/Tableau); comfortable interpreting syndicated data and panel data.

• Project Management: Proven ability to manage multiple projects simultaneously with strong attention to detail.

• Communication: Excellent written and verbal presentation skills; able to influence internal stakeholders and external partners.

• Passion for Food: Genuine interest in cooking, recipe development, and gastronomic trends.