Assistant CMI Manager - 餐饮渠道

To generate and deploy insights with impact that influence strategies and execution to unlock sustainable and profitable business & brand growth and drive impactful innovation.

Key parts are to -

• Think proactively and work out strategy plan through tracking retail trends to find business opportunities

• Drive business performance through

o Sell-in support: Working closely with both brand marketing, commercial and R&D for idea exploration and insight support

o Translate internal briefs into projects (including refining the initial brief and asking the ‘right questions, working through potential hypotheses, and storyboarding the output)

o Forecast retail cuisine industry data based on logic hypothesis and reasonable rationale behind

o Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of retail channel database and business data

o Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, communications, and new product development

o Synthesizing data and analysis into impactful, action-orientated reports for internal stakeholders

o Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in a formal presentation style

KEY REQUIREMENTS

• Passionate about food, catering and sauces & condiments

• Have business sense and business oriented thinking mindset

• Can-do attitude and result oriented

• Min. 5-8 years FMCG working experience in marketing research industry with comprehensive knowledge & experience for research methodologies and strong analytical sense.

• Well in managing agencies or leadership experience

• Eager to drive business & strong influence capability

• Strong presentation capability

• Fluency in Mandarin and English, both oral and written

• Computer literacy, e.g. Excel, Powerpoint, Word.

• Bachelor’s degree or above

• Food relevant category is a plus