2027届-公司产品主播-惠创

1、负责公司产品常态化直播出镜讲解，包括设备原理、产品优势、功能参数、使用场景、项目案例、资质介绍等，完成日常直播场次与内容输出。

2、配合市场团队拍摄短视频、产品介绍素材、工厂溯源内容，打造企业专业、严谨的品牌直播形象。

3、负责直播间客户答疑、产品咨询、意向客户引导，配合场控、销售完成线索留存、客户对接流转。

4、严格遵守企业直播合规话术，不夸大、不违规输出内容，保障账号安全稳定运营。

5、配合公司营销节奏，完成新品直播、招商直播、工厂溯源直播等专项内容输出。

6、直播后参与简单复盘，配合运营优化直播话术、节奏、内容呈现，持续提升直播间留资与转化效果。

1. Responsible for hosting regular live-streaming sessions to introduce company products, including equipment principles, product advantages, functional parameters, application scenarios, project cases and

certifications, and complete daily live broadcast tasks and content output.

2. Cooperate with the marketing team to shoot short videos, product introduction materials and factory traceability content, and build a professional and rigorous corporate brand image through live streaming.

3. Answer product-related questions and online consultations during live broadcasts, guide potential customers, and cooperate with on-site controllers and sales staff to complete lead retention and customer follow-up.

4. Strictly follow standardized and compliant live broadcast scripts, avoid exaggerated or illegal content output, and ensure the safe and stable operation of official accounts.

5. Align with the company’s marketing schedule and complete special live broadcast activities including new product launches, investment promotion live streams and factory traceability live broadcasts.

6. Participate in post-live data reviews, cooperate with the operation team to optimize live scripts, broadcasting rhythm and content presentation, and continuously improve lead generation and conversion performance of live streams.

1、学历：本科学历，专业不限，市场营销、播音主持、电子商务、新媒体、文秘、机电相关专业优先。

2、形象气质端正、谈吐自然、镜头感良好，上镜自信，无不良形象管理，适合企业品牌官方出镜。

3、口齿清晰、逻辑思维良好，学习能力强，能够快速记住产品参数、技术优势、资质内容，愿意长期深耕企业产品直播。

4、性格开朗、耐心稳定，抗压能力强，不畏惧镜头。

5、工作认真负责、执行力强，服从团队排班与工作安排，具备良好的团队协作意识。

6、认同企业品牌调性，风格稳重、专业、知性，适合工业设备、环保产品、民生产品类企业直播风格，不浮夸、不娱乐化。

7、有校园主持、演讲、新媒体运营、短视频拍摄经验者优先；

1、Educational background: Bachelor’s degree or above, no major restrictions. Majors in Marketing, Broadcasting & Hosting, E-commerce, New Media, Secretarial Studies, Mechanical and Electrical Engineering are preferred.

2、Neat and professional appearance, natural conversation skills, good on-camera sense and confident on-camera performance with appropriate image management, suitable for official corporate brand live-streaming.

3、Clear articulation, sound logical thinking and strong learning ability; able to quickly master product parameters, technical advantages and qualification information, and willing to engage in corporate product live-streaming for long-term development.

4、Outgoing, patient and stable personality with strong pressure resistance and no fear of on-camera performance.

5、Diligent and responsible at work, highly executable, able to follow team scheduling and work arrangements, and possess good teamwork awareness.

6、Recognize corporate brand positioning with a steady, professional and intellectual live-streaming style; adaptable to live promotion of industrial equipment, environmental protection products and people’s livelihood products, no exaggerated or entertaining live-streaming style.

7、Candidates with experience in campus hosting, public speaking, new media operation or short video shooting are preferred.

Candidates with experience in campus hosting, public speaking, new media operation or short video shooting are preferred.