媒介经理

Support media director to develop the annual media strategy and manage the media investment to achieve the set KPIs. Work closely with brand team to ensure media communication strategies for Carlsberg China brands reach alignments. Experience working with global media stakeholders, provides local support. Good communication skills with other departments key stakeholders (BU sales, eCom & O2O, finance, procurements…etc) to guarantee a smooth and effective working process. Work closely with global media agency to keep close tracking on key competitor’s media activities, our brand health report as well as media buy reviews, make optimization proposals & executions timely. Work closely with local performance media agency on ROI media buying to drive ECOM and O2O conversion effectively. To have a discipline planning to ensure all agreed timelines and job quality are respected and met. To ensure compliance across the team and buying process.

Driven for meeting great results, fast pace. Minimum 8 years of work experience in media planning/buying, open for candidates from in-house media, media agency, digital agency or eCom agency, with experience of people management. Strong China media landscape knowledge and experience in digital/omni channel. Smart, creative，sharp，independent and team player. Strategic thinking, excellent planning. Strong leadership. Proficiency in English, both in verbal and written. Excellent negotiation skills. Deep understanding in planning and buying in both traditional media and new media such as social media, OTV, OTT, Digital APPs, E-commerce, OOH, etc. Minimum bachelor’s degree; highly preferable if major in communication, marketing, advertising.