美图集团
Marketing Manager (Contractor Role)
岗位职责
Drive Brazil GTM & Growth: Own the end-to-end launch and growth strategy for our new product in the Brazilian market, scaling user acquisition for Consumer or SMB segments. Fuel Influencer & UGC Engines: Drive influencer campaigns across TikTok, Instagram, and YouTube—from scouting talent and creative outreach to hands-on relationship management. Create Trend-Driven Content: Keep a constant pulse on Brazilian internet culture and local trends. Hook target users by translating their real pain points into highly relatable, buzzworthy content. Scale with Side Accounts: Build and scale a high-volume UGC creator pool and side-account ecosystem to run rapid content testing and find winning formulas. Optimize for Real Impact: Move past vanity metrics—constantly track and optimize campaign performance with a sharp focus on impressions, CPM, conversion, and ROI. Cross-Functional Synergy: Turn winning organic content into high-performing paid ads by collaborating closely with UA, creative, and product teams. Who We’re Looking For Language Powerhouse: Fluency in Portuguese and Chinese as your primary working languages is a must. Strong English is a massive plus that will help you sync seamlessly with our global teams. Experienced Marketer: 3–5 years of hands-on experience in influencer marketing or growth marketing, with a proven track record in the US or Brazil markets (familiarity with B2C or SMB marketing playbooks is essential). Socially & Data Sharp: Deeply embedded in the social media ecosystems (TikTok, Instagram...), paired with solid analytical skills to optimize CPM, ER, and CPE. Product Enthusiast: You have a natural curiosity for AI or visual/photo-editing products. Better yet—you’re a power user who loves experimenting with new apps and features. Soft Skills Matter: You are highly adaptable, quick on your feet, and possess a strong learning agility to thrive in a fast-paced environment. What You’ll Gain & Challenges You’ll Face What You’ll Gain: You will have front-row tickets to launching a cutting-edge AI/visual product from scratch in a hyper-growth market. You’ll get the creative freedom to test bold ideas, build a massive creator network, and see your strategies directly impact millions of users. Challenges You’ll Face: Building a user base for a brand-new product means navigating ambiguity and moving fast. You’ll need to balance long-term brand building with aggressive daily growth goals, while constantly shifting strategies to outpace rapidly evolving social algorithms.
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