拉美区域运营经理

Regional growth strategy: Define and own the growth strategy for Latin America (Brazil first) — growth milestones, content direction, channel mix — using real data to decide where to double down and where to cut losses; In-product localization: Lead the localization of landing pages, placements, and campaigns (language + culture + local market habits), and own the post-localization conversion results; Social marketing execution: Orchestrate influencer/creator partnerships, AI-creator recruitment, and official-account operations in LatAm; work with a local advisor and a content intern to break strategy into executable actions and drive them to results; Ad creative localization: Guide the localization of ad and marketing creatives to fit local aesthetics and platform rules; Frontline signal loop: Spot the unmet needs of LatAm users (SMBs + agencies) during growth work and turn frontline signals into actionable opportunities for the product team. Who we're looking for 5+ years in growth / regional operations, having independently owned a 0-1 product or built a new market from scratch — someone who sets strategy rather than waits to be pushed; First-hand growth/acquisition experience in Latin America (especially Brazil), with a genuine understanding of local merchant needs and the social-media ecosystem; Fluent in English and Portuguese as working languages, able to communicate seamlessly with external partners, the local advisor, and users (required); Able to coordinate a local advisor and intern across time zones, with strong ownership and execution. Bonus Fluent Spanish; First-hand resources and connections in overseas social marketing / influencer partnerships; Understanding of the workflows and content needs of SMBs / marketing agencies.

/ Shenzhen) Zawa is an AI social-media marketing content tool for merchants and marketers. It helps small and medium businesses (SMBs) without in-house production teams — and the marketing agencies that serve them — consistently produce marketing images and videos ready to publish on Instagram, TikTok, and beyond. We're at the 0-1 PMF-validation stage, with the US and Brazil as our priority markets. This role owns building growth in Latin America (especially Brazil) from zero.