IP Producer

About the Role Creating a character does not automatically make it an IP. The real work starts with the questions that follow: Who is this character? What do they stand for? Why would people remember them? What stories could make audiences care? And how might they live across different forms of content, products, and markets? We’re looking for an IP Producer who can turn a promising character, story, or creator-led concept into something audiences can recognize, care about, and return to over time. This is not a role focused solely on managing a content calendar. You will act as the owner and creative steward of the IP—shaping its identity, planning how it develops, learning from audience response, and helping it grow into a long-term creative and commercial asset. What You’ll Do Define the IP Evaluate promising characters, stories, visual concepts, and creator-led projects for their long-term development potential. Define the core of each IP, including character personality, visual identity, emotional appeal, story world, target audience, and market positioning. Work closely with creators, designers, writers, and content teams to strengthen character concepts, world-building, and foundational creative assets. Identify how an IP could extend across different content formats, product experiences, and markets. Build recognition and fandom Develop the content strategy and incubation plan for each IP, covering character stories, short-form video, AI-native series, music content, social media, and other relevant formats. Explore how Meitu products such as RoboNeo and MVLand can support faster, more flexible ways to develop and express an IP. Create consistency across platforms while testing different narratives, formats, visual styles, and creative directions. Use audience comments, community conversations, fan creations, and performance data to understand what is resonating and refine the IP accordingly. Coordinate creators, designers, writers, video teams, social teams, product teams, and other partners to move projects from concept to release. Adapt how an IP is expressed across markets without losing what makes it distinctive. Explore long-term commercial potential Identify the right commercial opportunities for each stage of an IP’s development, including product integrations, digital content, brand collaborations, licensing, and merchandise. Work with partnerships and commercialization teams to assess which opportunities can strengthen the IP—and which may dilute it. Build clear review points for each project, determining when to invest further, adjust direction, or pause development. Take ownership of the creative quality, audience recognition, community growth, and stage-by-stage progress of the IPs you manage.

Experience in IP development, content production, animation, gaming, designer toys, film and television, brand creative, or a related field. Hands-on experience developing characters, stories, original content, or creative worlds from concept through execution. Strong instincts for character, storytelling, aesthetics, and audience emotion. You understand why people become attached to certain characters—and why some visually appealing ideas fail to build a lasting connection. The ability to turn an abstract creative idea into clear character definitions, content directions, production plans, and development milestones. Experience bringing together creators, designers, writers, video teams, social teams, and other specialists around a shared creative vision. A strong understanding of social platforms, internet culture, and how younger audiences discover and engage with characters and stories. Curiosity about visual AI, generative content, and the ways new creative tools can change how IP is developed and distributed. Commercial awareness, with a clear understanding of the difference between short-term exposure and long-term IP value. Experience developing content across markets or working with international creators is a plus. The ability to discuss creative work in both Chinese and English is a plus. Nice to Have Experience leading an original character, animated project, game world, series, or story universe from concept to launch. Familiarity with character-led communities on TikTok, YouTube, Instagram, Roblox, Bilibili, Xiaohongshu, or similar platforms. Personal experience in illustration, photography, video, music, writing, gaming, designer toys, or another creative field. A portfolio or body of work that demonstrates not only what you made, but how your creative decisions shaped the outcome. 公司信息 美图公司成立于2008年，是一家以美为内核，以人工智能为驱动的科技公司。秉承着“让艺术与科技美好交汇”的使命，美图公司致力于打造优秀的影像与设计产品，让图像、视频、设计的制作变得更简单，并通过美业解决方案助力产业数字化升级。美图公司于2016年12月在香港联合交易所主板挂牌上市，股票代码:1357.HK。 部门信息 美图影像产品运营团队，致力于让照片和视频更出彩、工具更懂您。 我们用灵光一闪的创意，深度思考的方案，结合设计师们的巧思，揉进技术的温暖，持续为用户打造世界一流的影像产品。 投递简历 相关职位 Creator Partnerships & IP Scouting 影像产品运营团队 | / 创作者合作与 IP 挖掘 影像产品运营团队 | 广东深圳市 / 北京市 / 上海市 / 福建厦门市 用户增长运营（PixToDot） 影像产品运营团队 | 北京市 内容增长运营（Virash） 影像产品运营团队 | 福建厦门市 / 广东深圳市 产品运营（MVLAND） 影像产品运营团队 | 上海市 / 福建厦门市 关于美图 美图简介 发展历程 营销合作 公司地址 联系我们 廉政举报 产品 美图秀秀 美颜相机 Wink Picchi 美图设计室 开拍 美图云修 站酷 WHEE Artflo RoboNeo MVLAND MeituHub 美图宜肤 美得得 美图开放平台 美图影像研究院 可持续发展 理念与亮点 评级 投资者 业绩与财报 公告与通函 投资者活动 分析师列表 企业管治 媒体中心 新闻动态 素材下载 人才 美图之旅 加入我们 应聘指南 关注美图 美图公司新浪微博 美图公司微信公众号 美图公司官方领英 © 2008-2026 美图公司 版权所有 闽公网安备 35020302000186号 | 闽B2-20040192-1 | 违法和不良信息举报电话 硬件产品：400-990-9696 | 影像产品：400-009-3360