滴滴集团
国际事业群IBG(2)-运营实习生
岗位职责
司机拉新渠道运营:协助开展外呼等人员培训与流程管控,提升新手司机触达及转化;协助探索挖掘澳新线上线下增量拉新渠道,配合Mentor跟进拉新规模与获客成本,落实相关工作
司机社群运营:协助完成新手司机及Mentor的招募与培训;结合本地司机行为画像,辅助设计内容与活动运营,助力新手司机顺利落地;配合搭建沉淀澳新社群增长体系及分层运营,助力优化本地运力池规模与健康度
增长策略与数据优化:协助参与拉新及Recall增长策略的设计与优化,配合中台数据团队开展效果评估,迭代策略以最大化钱效
跨团队协同:联动本地市场、安全、客服中台产品研发等多部门,推动跨团队项目高效落地
任职要求
本科及以上学历,1-3年社群/增长/产品/策略运营经验;有澳新本地供给侧增长/社群运营/网约车司机运营经验者优先
良好的业务sense和沟通协调能力;逻辑清晰,学习能力强,结果导向,能高效推动项目落地
英文听说读写流利
有较强的数据分析能力,数据科学,商业分析,生物工程优先,能熟练使用Excel/SQL等工具 岗位职责(具体工作内容)
Driver Acquisition Channel Operation: Assist in conducting training (e.g., outbound call training) and process control, improve the reach and conversion rate of new drivers; assist in exploring and developing online and offline incremental acquisition channels in ANZ, follow up on acquisition scale and customer acquisition cost with the Mentor, and implement relevant work.
Driver Community Operation: Assist in the recruitment and training of new drivers and Mentors; design content and activities based on local drivers' behavior portraits to help new drivers adapt smoothly; assist in building and refining the ANZ community growth system and hierarchical operation to optimize the scale and health of the local driver pool.
Growth Strategy & Data Optimization: Assist in the design and optimization of acquisition and Recall growth strategies, cooperate with the data team to conduct effect evaluation, and iterate strategies to maximize cost-effectiveness.
Cross-team Collaboration: Collaborate with local marketing, safety, customer service, product R&D and other departments to promote the efficient implementation of cross-team projects. 任职资格(学历、目标院校、语言、技能、性格等要求)
Clear logical thinking, strong learning ability, careful, responsible and self-driven.
Good communication and coordination skills, result-oriented, able to promote projects efficiently.
English as the working language.
Strong data analysis ability; proficiency in SQL is preferred.
信息来自企业官方招聘渠道
OfferSeek 对公开岗位信息进行聚合、去重和结构化整理,最终申请以企业官方页面为准。
