国际事业群IBG（1）-产品与用户运营

岗位名称：grocery用户增长运营实习生 团队介绍：巴西 grocery用户留存提频团队，主要负责通过用户生命周期管理、营销手段，提升用户的留存复购，以及流量获取及管理。在这里，你将能接触到本地生活核心的用户增长方法论 主要职责： 协助用户分层运营： 参与用户生命周期管理，协助落地差异化的用户转化策略，跟进策略执行细节，帮助提升用户留存和购买频次。 协助流量策划与落地： 协助团队进行日常的流量策略执行，包括不限于与各协同部分沟通协调流量资源、策略制定以及配置。 日常数据监控与分析： 协助追踪并整理流量、用户留存、转化的相关业务指标，完成日常数据报表的制作，从数据中发现问题并为策略优化提供支持。 用户需求挖掘与调研： 协助开展用户研究，收集用户反馈，帮助提炼不同用户的决策逻辑与购物场景，为优化运营动作提供洞察。 Job Title: Grocery User Growth Operations Intern Team Introduction: You will be joining the Brazil Grocery User Growth -Engagement Team. We aare primarily responsible for improving user retention and repurchase rates through user lifecycle management and marketing strategies, as well as overseeing traffic acquisition and management. Here, you will gain hands-on exposure to core user growth methodologies in the local lifestyle sector. Key Responsibilities: Assist in User Segmentation Operations: Participate in user lifecycle management, assist in implementing differentiated user conversion strategies, track execution details, and help improve overall user retention and purchase frequency. Support Traffic Planning & Implementation: Assist the team in executing daily user traffic strategies. This includes, but is not limited to, coordinating traffic resources with cross-functional departments, formulating strategies, and managing configurations. Daily Data Monitoring & Analysis: Assist in tracking and organizing key business metrics related to traffic, user retention, and conversion. Generate daily data reports, identify potential issues through data, and provide support for strategy optimization. User Insights & Research: Assist in conducting user research and collecting user feedback. Help extract the decision-making logic and shopping scenarios of different user segments to provide actionable insights for optimizing operations.

岗位要求： 学历与背景： 本科或研究生在读（大三、大四保研、研一、研二优先），有海外留学经验优先，专业不限，对电商、零售杂货领域的互联网运营有浓厚兴趣。 数据能力： 对数据敏感，能熟练使用 Excel 进行数据处理与分析；掌握 SQL 及常见数据可视化工具者优先。 软性素质： 逻辑思维清晰，做事细致有耐心；具备优秀的沟通协作能力、快速学习能力和强烈的责任心。 专业认知： 对用户增长、用户运营有基础概念或自己的理解，善于思考和创新。 语言能力： 英语水平良好，能够使用英语作为工作语言 实习时间： 每周可实习 [3-5] 天，能够连续实习 [3] 个月以上者优先。 Education & Background: Currently enrolled in a Bachelor's or Master's program (Juniors, Seniors going into graduate school, or 1st/2nd-year Master's students are preferred). Overseas study experience is a strong plus. Open to all majors. Must have a strong interest in internet operations within the e-commerce and retail grocery domains. Data Skills: Highly sensitive to data with proficiency in Excel for data processing and analysis. Proficiency in SQL and familiarization with common data visualization tools is a strong plus. Soft Skills: Clear logical thinker, detail-oriented, and patient. Excellent communication and cross-functional collaboration skills, a fast learner, and a strong sense of responsibility. Professional Knowledge: Possess a basic understanding of or personal insights into user growth and user operations. Innovative and capable of critical thinking. Language Skills: Good command of English, with the ability to use English as a working language. Availability: Able to intern for [3-5] days per week. Candidates who can commit to a continuous internship of [3] months or more will be prioritized.