海外App广告优化师/Performance Marketing Manager – Global App Growth

· Own end-to-end performance marketing for Meitu’s global apps across Google UAC, Apple Search Ads, Facebook, TikTok, and other channels — you’re accountable for downloads, conversion rates, and ROI;

· Lead the 0-to-1 user acquisition strategy for new app launches, digging into product value props, user pain points, and competitor plays to build and execute plans that get real traction;

· Combine market insights and ad platform data to tailor campaigns by country and user segment, making sure every market gets a strategy that truly fits;

· Stay on top of market trends and platform shifts, then translate product features into ad creative directions that you’ll test, iterate, and refine across copy, video, and static formats;

· Dive into third-party attribution and analytics tools to track performance, uncover hidden growth levers, and continuously push for smarter spend and better unit economics;

· Be the bridge to ad platform reps and partners — stay current on algorithm changes, new ad products, and policy updates, and share those insights back with the team;

· Partner tightly with product, creative, and design teams so that paid insights feed product decisions and ad creatives evolve in sync with what you’re learning from campaigns.

· 3–5+ years of hands-on overseas app user acquisition experience, with a track record of successfully launching or scaling apps from early-stage zero;

· Deep familiarity with Google UAC, Apple Search Ads, Facebook, and TikTok — you know the account structures, optimization levers, and quirks of each platform like the back of your hand;

· Strong grasp of user behavior across key international markets, enabling you to craft channel strategies that resonate locally;

· A natural analyst who is comfortable slicing data, spotting trends, and turning numbers into actionable bid, budget, and creative changes;

· You get the creative side of performance marketing — you know how ad creatives come together and can collaborate smoothly with designers and video editors to drive iteration;

· Exceptional execution muscle: you run campaigns independently, juggle multiple markets, and deliver results without needing hand-holding.

Even Better If You...

· You’ve run UA for AI-powered, AIGC, or productivity/tool apps and understand those user acquisition dynamics;

· You’re genuinely into visual content, imaging, or video — you get what makes a great photo or edit tick and can translate that into compelling ad creative;

· Experience juggling multi-region, multi-language campaigns, with a systems-level view of global growth;

· English proficiency is your working language (bonus if you can read and respond in Chinese, too).