电商运营专员-广告投放-local

电商广告投放专员 负责TikTok/Shopee等电商平台的小米官方旗舰店的广告投放，根据店铺产品、直播节奏、营销果冻、完成计划搭建、人群定向、素材投放、出价设置等全流程投放工作，覆盖直播引流、短视频带货、单品转化等投放场景，并实时监控并调整广告投放数据，包括曝光、点击、转化率、ROI等核心指标，及时关停低效计划，放量优质计划，规避流量异常、成本飙升、跑量缓慢等情况，保障店铺销售 Responsible for running paid advertising for the official Xiaomi flagship store on TikTok, Shopee, and other e-commerce platforms. Based on store products, live-stream cadence, and marketing plans, complete the full process of campaign setup, audience targeting, creative deployment, and bidding. Cover traffic acquisition for live streams, short-video sales, and single-product conversion scenarios. Monitor and optimize ad performance in real time, including impressions, clicks, conversion rate, ROI, and other key metrics; promptly pause underperforming campaigns, scale up high-performing ones, and avoid issues such as traffic anomalies, rising costs, and slow delivery to ensure store sales performance.

1. 01

   本科及以上学历；

2. 02

   良好的沟通协调能力，有良好的自驱力和韧性；

3. 03

   熟练使用office办公软件，良好的数据敏感性；

4. 04

   外向、思维灵活敏捷，学习能力强，分析能力强，执行能力强；

5. 05

   良好的英语听说读写能力，英语可作为工作语言。