manager, digital experience & business(J103783)

Main Purpose and Job Scope

This role will be the commercial owner for Starbucks MOP(啡快点单) & O2O(小程序团购券) business on Starbucks owned Platforms. He / she will own the MOP & O2O business GMV target on Starbucks owned-platform ecosystem including: Native APP & wechat mini program.

Key Accountabilities

◆ Conduct regular sales planning and building block management for MOP & O2O business on Starbucks owned platforms

◆ Design and execute weekly operational tactics to hit sales targets

◆ Fully leverage private domain traffic (including APP, Mini-Programs and WeCom) and explore new occasions to fuel business growth

◆ Conduct weekly business review and tracking, identify business challenges and opportunities, and deliver valuable business insights

◆ Collaborate with SBUX cross-functional teams (category, operations service, marketing, etc.) to support GTM delivery

◆ Own the planning and implementation of MOP in-menu experience, including placement assets, pickup catchphrases, etc.

◆ Own overall discount and marketing budget

◆ Take end-to-end ownership of the TP operations team

Summary of Experience

An ideal candidate should be

◆ Highly analytical, number savvy and insight driven

◆ Strong user-centric thinking and sound marketing mindset

◆ Well rounded, good communication & coordination skills

◆ Smart, quick learner

◆ Must have working experience in FMCG, retail (frequent transaction environment)

◆ Working experience in e-commerce / O2O is a plus, but not mandatory