Manager, Siren Marketing(J105802)

Responsibilities and essential job functions include but are not limited to the following:

◆ Develop and execute marketing campaigns, promotions and tactics for in and out of

stores to dial up brand-level communication; support each campaign awareness and

engagement with target segments

◆ Work cross internal stakeholders and external agencies to ensure content plan

alignment, execution quality and on-time delivery.

◆ Explore multiple media platforms to drive effective communication conversion to sales

◆ Monitors competitors activities and assists in marketing intelligence

◆ Sells to new, existing and prospective customers considering goals set forth in the sales

strategy, negotiating optimum rate for the benefit of the business

◆ Develops and maintains contact with business generators, meeting and convention

planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate

accounts, Government Departments and other channels that may be associated with

our events line up

◆ Plan and conduct familiarization tours and site inspections

◆ Monitors existing business and inputs into sales strategy meetings to maximize business

◆ Grows existing business and establishes and pursues leads which will develop business

◆ Implement direction from vp of Roastery and director of Roastery operations

Required Knowledge, Skills and Abilities

◆ Bachelor’s degree or Diploma in Sales & Marketing, Hotel Management, Business

Administration, or related field preferred.

◆ Proficient, passionate to marketing, good knowledge in China digital media tools and

platforms.

◆ Strong project management and keen to execution details

◆ Good social language /copywriting skill Strong communication skills and vendor

management

◆ Adaptable to a fast-growing business environment and good team player.

◆ Passion to Starbucks brand and coffee lover

◆ 5+ years of marketing experience, including brand marketing, marketing communications,

creative & copy development

◆ Strong digital/social channels marketing experience preferred

◆ Retail background is a credit