欧莱雅集团
Sr. Project Manager, L’Oréal International Distribution
岗位职责
Job Title: DMI Senior Project Manager-Fragrance Category Role Mission: To bridge the gap between local cultural nuances and global brand DNA. You will lead the 'end-to-end' innovation for the fragrance category—from identifying Chinese consumer insights and crafting olfactory concepts to managing the industrialization and 360° launch of groundbreaking products. Key Responsibilities:
Strategic Strategy & Insight: Innovation Roadmap: Define the 3-year innovation plan for the region, identifying white spaces in the fragrance market. Trend Hunting: Deep-dive into local lifestyle, olfactory trends, and competitor dynamics to generate actionable product insights.
End-to-End Product Development (From Concept to Shelf): Concept & Storytelling: Create '0-to-1' fragrance concepts with compelling narratives that resonate with local consumers while respecting brand heritage. Olfactory Orchestration: Write briefs for fragrance houses, lead scent evaluations, and select high-quality 'juices.' Packaging Artistry: Oversee packaging design (primary & secondary) to ensure luxury craftsmanship and functional excellence. Industrialization & Execution: Coordinate with Product Marketing, Research & Innovation, Packaging, and Industrial teams to solve technical complexities (stability, feasibility, cost) to ensure on-time delivery.
Integrated 360° Launch: Asset Creation: Lead the development of the 360° marketing mix, including visual imagery, social/digital content, and retail merchandising. Go-to-Market Kits: Provide implementation guidelines and 'Country Kits' to ensure successful local adaptation and execution.
Stakeholder Management: Cross-Functional Pivot: Manage relationships between Local Hubs, Global DMI (Paris), and regional zones. Top Management Presentations: Prepare impactful business cases and presentations for senior leadership.
任职要求
Experience: 5+ years in Beauty/FMCG marketing, with at least 2 years in Product Development. Fragrance experience is a strong plus. Skillset: A balance of 'Art & Science'—strong olfactory/aesthetic sense combined with rigorous project management. Adaptability: Proven ability to work autonomously and manage multiple priorities in a fast-paced environment. Tools & Analytics: Proficient in category analysis and project tracking tools. Language: Native-level Chinese and fluent English (working language).
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