路易威登
Senior Digital Merchandising Specialist
岗位职责
New Product/Collection/Campaign Launch & Digital content management Manage product master data and digital contents for LV.com/LV APP in alignment with central/local guidelines. Oversee product launch/e-merchandising operations across relevant systems. Forecast sales for new product launches and report on launch performance results. Continuously optimize online visual merchandising (eVM) to enhance product visibility and customer engagement. Own the end-to-end management of LV.com / LV App customer experience across both web and app environments. Collaborate closely with central and internal stakeholders to ensure smooth launch preparation and execution. Contribute WW/Local digital content & activation planning based on key buy alignments with internal stakeholders during buying period
Digital Sales Activation & Performance Ownership Plan and execute sales-driving activations across all digital touchpoints, including onsite, search, and CRM, in line with local business strategy. Coordinate cross-functional teams, including Marketing, Merchandising, SCM, Customer Service, and Operations, to ensure flawless execution. Prepare and deliver daily, weekly, and monthly reports on eCommerce sales performance and key business KPIs. Conduct regular inventory analysis to optimize product positioning, improve category performance, and maximize sales opportunities. Translate business insights into prioritized action plans and test-and-learn initiatives that drive both short-term sales impact and long-term D2C growth. Monitor key product and market trends, including competitor pricing and commercial activities.
Digital Merchandising Projects Lead end-to-end e-merchandising project management for key commercial, operational, and strategic initiatives. Partner with cross-functional teams, including Marketing, Merchandising, SCM, IT, Customer Service, and Operations, to ensure successful project delivery.
任职要求
Qualifications: Bachelor's degree 8+ years of experience in the eCommerce industry with ownership of sales performance. Minimum 3 years of hands-on online/retail merchandising experience. Professional fluency in English. Preferred Qualifications: Strong understanding of luxury brands, online vertical platforms Experience in DTC channels, merchandising, and eCommerce marketing. Hands-on experience with global DTC platforms and systems such as Oracle, SFCC, or Core media. Strong English communication skills, with the ability to lead global meetings and discussions confidently. Core Competencies: Strong sense of ownership with a meticulous and responsible working style. Excellent stakeholder management and communication skills. Creative thinking with strong digital content planning capabilities. Solid analytical skills with a problem-solving mindset. Collaborative team player with strong interpersonal skills. Strong sensitivity to market trends and a continuous learning mindset.
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