阿里国际站-增长产品经理（获客与营销）-AI Leads+杭州

负责Inbound、Paid Leads、Event及Marketing相关产品的规划与迭代，将业务增长目标转化为产品方案，提升Leads数量与质量、线索转化率及营销投入产出。

深入一线市场与销售场景，梳理从广告投放、网站访问、活动报名到线索入库、销售跟进及签单的完整链路，识别流失环节，独立推进重点模块从需求分析、方案设计到上线验证。

设计并优化网站与落地页、留资表单、活动报名与转化、营销自动化等产品能力，支持不同国家和渠道的本地化运营；与CRM及销售工具协同，完善线索去重、质量识别、分发及跟进反馈机制。

建立获客漏斗、渠道归因及效果评估机制，围绕有效Leads数量、高质量Leads占比、线索到签单转化率、获客成本、ROI及渠道签单贡献占比开展分析，通过实验与迭代验证真实增量，避免仅以流量或留资量评价效果。

与研发、数据、算法、市场及销售团队紧密协作，合理安排需求优先级，推动产品按质量要求交付；结合AI与自动化能力，提升线索识别、营销承接及培育效率。

贴近前线推动产品使用，通过试点、培训与持续复盘解决实际落地问题，将有效做法沉淀为可复用的产品能力、操作流程及使用指南，支持跨市场推广。

Own product planning and iteration for inbound acquisition, paid lead generation, events, and marketing. Translate growth objectives into product solutions that improve lead volume and quality, lead conversion, and marketing ROI.

Work closely with frontline marketing and sales teams to understand the full journey from advertising, website visits, and event registration to CRM lead capture, sales follow-up, and closed-won deals. Identify points of drop-off and independently deliver key product modules from discovery and design through launch and validation.

Design and optimize websites and landing pages, lead capture forms, event registration and conversion flows, and marketing automation capabilities. Support localized operations across countries and channels, and integrate with CRM and sales tools to improve lead deduplication, quality assessment, routing, and sales feedback.

Establish acquisition funnels, channel attribution, and performance measurement. Analyze valid lead volume, the share of high-quality leads, lead-to-deal conversion, acquisition costs, ROI, and each channel’s share of closed-won deals. Use experiments and iteration to validate incremental impact rather than relying solely on traffic or form submissions.

Collaborate with engineering, data, algorithm, marketing, and sales teams to prioritize requirements and deliver quality products. Apply AI and automation where appropriate to improve lead identification, marketing engagement, and nurturing efficiency.

Drive frontline adoption through pilots, training, and ongoing performance reviews. Resolve practical implementation issues and turn proven approaches into reusable product capabilities, operating procedures, and user guides for rollout across markets.

本科及以上学历，3年以上产品经理经验；具备增长产品、营销产品、广告转化产品或B2B获客产品经验者优先。

具备独立负责产品模块的能力，能够从业务目标出发完成问题分析、需求取舍、方案设计、交付及效果验证；既有产品化思路，也愿意深入一线解决具体问题。

熟悉至少一类获客与营销场景，如付费投放、网站运营与转化、活动营销或营销自动化，理解从流量到有效Leads、再到销售签单的链路；有TikTok、Google、Meta等渠道相关产品或增长实践者优先。

具备扎实的数据分析与实验能力，能建立指标口径、分析转化漏斗及渠道归因，评估Leads质量、获客成本和ROI，并将分析结论转化为产品改进；能够说明本人推动的改进及其可验证业务结果。

具备良好的跨团队协作与执行能力，能在需求不完整、资源有限的情况下明确优先级、推动落地，并与市场和销售团队共同跟踪效果、持续改进。

英语可作为工作语言，能够支持跨国家、跨时区协作；有B2B SaaS、CRM或跨境电商经验，以及AI营销、智能线索识别或自动化工作流实践者优先。

Bachelor’s degree or above and 3+ years of product management experience. Experience in growth products, marketing products, advertising conversion products, or B2B lead generation products is preferred.

Ability to independently own a product module, from business problem analysis and prioritization to solution design, delivery, and outcome validation. Combine a product-oriented approach with a willingness to work directly with frontline teams on practical problems.

Experience in at least one acquisition or marketing domain, such as paid advertising, website operations and conversion, event marketing, or marketing automation. Understand the journey from traffic to valid leads and closed-won deals. Product or growth experience involving TikTok, Google, Meta, or similar channels is preferred.

Strong data analysis and experimentation skills, including metric definition, funnel analysis, channel attribution, lead quality evaluation, acquisition costs, and ROI assessment. Ability to translate findings into product improvements and demonstrate personal contributions with verifiable business outcomes.

Strong cross-functional collaboration and execution skills. Ability to prioritize and deliver with incomplete requirements and limited resources, and work with marketing and sales teams to monitor outcomes and continuously improve.

Proficiency in English as a working language and ability to collaborate across countries and time zones. Experience in B2B SaaS, CRM, or cross-border e-commerce, as well as practical experience in AI-enabled marketing, intelligent lead identification, or automated workflows, is preferred.