Senior Online E-commerce Merchandiser(J11717)

Key Responsibilities

•Own the online range plan, sales targets, and margin goals for your categories across platforms and seasons.

•Make launch, reorder, and clearance decisions with buying, sourcing, and supply chain teams, and shape the inventory plan.

•Identify growth opportunities from market data, platform trends, and competitor analysis, and turn them into actionable proposals.

Pricing and Promotions

•Design pricing architecture and promotion strategy by platform and campaign, protecting both volume and profitability.

•Lead the planning of major campaigns (618, Double 11, CNY) from registration through post-campaign review.

•Manage price consistency and channel conflict across platforms and livestream partners.

Merchandising and Content

•Set standards for listing quality, search optimization, and page layout; improve conversion through testing.

•Select products and plan assortments for livestream, short-video, and KOL/KOC collaborations.

•Direct creative, content, and operations teams with clear briefs tied to commercial goals.

Analysis and Reporting

•Analyze performance across the funnel (traffic, conversion, AOV, sell-through, turnover, margin) and act on the findings.

•Present results and recommendations to senior management

Preferred

•Experience with livestream or content commerce.

•Knowledge of Sycm (生意参谋) or similar analytics tools.

•Interest in fashion.

•Merchandisers and a clear path to Merchandiser and Senior Merchandiser.