丹纳赫集团中国
Associate Specialty Marketing Manager
RESPONSIBILITIES
岗位职责
- Follow the marketing strategy from the product marketing, combined with the regional market and policy information, work together with regional sales team to develop the regional marketing plan, and cooperate with the regional sales team to achieve the company's business KPI;
- According to the regional market and business situation, make overall plans for the distribution of promotion resources in the region. Develop, organize and implement effective marketing promotion activities by working together with regional sales and distributors, follow up and monitor the implementation of promotion activities, analyze input and output, and maximize benefits.
- Set up and implement regional KOLs development plan, manage, visit and follow up. Establish and improve regional expert support network.
- Responsible for regional market research, collecting and analyzing information and strategies of competitive products, proposing corresponding policies and methods; obtaining industry and product information through market research and competitive analysis in the region, understanding market changes, mastering relevant competitive product promotion plans in the region, and providing feedback to sales / central marketing teams in time. Through research and data analysis, formulate and adjust the relevant strategies, and timely update the competitive strategies and information of products.
- Report regional market activities regularly, collect and analyze market and hospital data, make suggestions and provide market support for regional sales team through market reports and business data analysis.
- Develop and update sales tools; Train and evaluate regional sales and distributors systematically and help them to understand the company strategy and products better.
- Work closely with the central marketing department and other departments of the company to make full use of market information and implement regional strategy.
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