大众汽车
Brand Marketing Campus
RESPONSIBILITIES
岗位职责
involves developing and executing region-specific marketing strategies aligned with local market characteristics and business objectives to drive regional sales targets and market share growth.
Key tasks:
- Regional Promotion Strategy Development: Design differentiated product promotion plans tailored to regional market characteristics and business objectives.
- Campaign Execution & Management: Execute online and offline promotional activities including in-store promotions, roadshows, and channel campaigns to ensure expected results.
- Cross-functional Collaboration: Coordinate with regional sales, supply chain, and headquarters marketing teams to align resources and business needs.
- Market Monitoring & Campaign Optimization: Track campaign performance, collect feedback and competitive intelligence, and adjust strategies to maximize ROI.
- Channel & Retail Empowerment: Provide promotional materials, execution support, and training to distributors and retail outlets to enhance their marketing capabilities.
- Promotion Budget Management: Plan and allocate regional marketing budgets, monitor spending efficiency, and ensure optimal return on investment.
REQUIREMENTS
任职要求
and skills:
- Bachelor’s degree or above.
- Bachelor's degree or above from an accredited university, graduating in 2026/2027. All majors are welcome, with a preference for Marketing, Business Administration, or Automotive Engineering.
- Strong Achievement Orientation: Passionate about sales, with a strong sense of goals and a results-driven mindset.
- Excellent Learning Agility: Ability to quickly master new knowledge and skills and adapt to a fast-paced, dynamic work environment.
- Superior Communication Skills: Strong verbal and interpersonal skills to effectively manage internal and external relationships.
- Data Analysis Capability: Proficient in Microsoft Office (especially Excel and PowerPoint) with fundamental data analysis skills.
信息来自企业官方招聘渠道
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