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大众汽车

Brand Marketing Campus

校招
昨天更新2026/11/04
JOB#283681
RESPONSIBILITIES

岗位职责

involves developing and executing region-specific marketing strategies aligned with local market characteristics and business objectives to drive regional sales targets and market share growth.

 

Key tasks:

  1. Regional Promotion Strategy Development: Design differentiated product promotion plans tailored to regional market characteristics and business objectives.
  2. Campaign Execution & Management: Execute online and offline promotional activities including in-store promotions, roadshows, and channel campaigns to ensure expected results.
  3. Cross-functional Collaboration: Coordinate with regional sales, supply chain, and headquarters marketing teams to align resources and business needs.
  4. Market Monitoring & Campaign Optimization: Track campaign performance, collect feedback and competitive intelligence, and adjust strategies to maximize ROI.
  5. Channel & Retail Empowerment: Provide promotional materials, execution support, and training to distributors and retail outlets to enhance their marketing capabilities.
  1. Promotion Budget Management: Plan and allocate regional marketing budgets, monitor spending efficiency, and ensure optimal return on investment.
REQUIREMENTS

任职要求

and skills:

  • Bachelor’s degree or above.
  • Bachelor's degree or above from an accredited university, graduating in 2026/2027. All majors are welcome, with a preference for Marketing, Business Administration, or Automotive Engineering.
  • Strong Achievement Orientation: Passionate about sales, with a strong sense of goals and a results-driven mindset.
  • Excellent Learning Agility: Ability to quickly master new knowledge and skills and adapt to a fast-paced, dynamic work environment.
  • Superior Communication Skills: Strong verbal and interpersonal skills to effectively manage internal and external relationships.
  • Data Analysis Capability: Proficient in Microsoft Office (especially Excel and PowerPoint) with fundamental data analysis skills.
✓

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岗位档案POSITION FILE
企业大众汽车
地点未注明
类型校招
发布日期2026/10/27
更新日期2026/11/04
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