腾讯集团
Consumer Insights Intern
岗位职责
Tencent is inviting an early career consumer insights researcher who is passionate about videogames to join our Consumer Insights team in Los Angeles. This is a great opportunity to gain real industry experience, work across genres and business models, and learn from seasoned researchers. Alongside our consumer insights and user research teams, you will support work across Level Infinite, Tencent’s global games publishing brand, with partner studios around the world. Expect a mix of market sizing, audience deep dives, player surveys and various ways to support go to market. You will be paired with a mentor from day one and will leave the internship with experience in a variety of research methods, a range of stakeholders as well as multiple titles, live or in development. Please note that this opportunity requires you to be in our Playa Vista office full time, and that you must be authorized to work in the United States for the duration of the internship. What You Will Be Doing Support senior researchers in delivering studies end-to-end, using methods such as player surveys, focus groups, interviews, and playtests. Help scope and prepare research, draft and test questionnaires, check survey links and logic, and run quality control at every stage, proofing, data cleaning, sense-checking. Analyse quantitative and qualitative data, then turn it into something people can act on: clear charts, tight slides, short written summaries and most importantly: what it means for the project. Coordinate with vendors for the fieldwork or help prepare and run playtests and focus groups directly in our LA lab, including managing participant logistics on the day. Support reporting and readouts, making sure findings reach the people who need them in a form they can use. Take on more ownership as you learn and grow into the role. What You Will Get Out of It Work on a range of titles with a mentor providing regular feedback End-to-end experience on live projects, from research question to debrief conversations.
任职要求
You are studying, or have recently finished a degree in marketing, business, psychology, economics, data or social sciences, or something with a relevant research focus. You are early in your career and keen to learn from the games industry. Comfortable with numbers, you can work confidently in quant, spot an outlier, and clean a messy dataset. Good communicator, you can make a complicated finding simple, in writing and out loud. Organised and detail-focused, you check your own work before anyone else You play games, or you are genuinely curious about why people play what they play. Nice to have, not required: you have used SPSS, R, Tableau, Power BI or a survey tool such as Qualtrics.
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