009K3Y-Senior Social Media Specialist/Social Media Section Manager

needs to continuously optimize Schneider Electric’s social media initiatives, contributing to content development, campaign activation, and platform operations to enhance brand presence and business impact. Content & Social Campaign Creation and Execution • Create engaging, high-quality social content and assets (e.g., articles, videos, vlogs, posters, livestreams) in collaboration with external agencies. • Integrate social content into key business priorities and marketing campaigns to maximize reach, engagement, and brand visibility. Social Media Operations • Manage Schneider Electric’s social media platforms (e.g., WeChat, Bilibili, Douyin, Zhihu), including content publishing, audience engagement, and day-to-day operations. • Monitor platform performance, generate insights, and support regular reporting; collaborate closely with internal stakeholders and global teams. Innovation & Trends • Explore and pilot innovative social approaches, including AI-driven content, newsjacking, and emerging formats, to enhance engagement and differentiation. • Stay up to date with market trends, platform evolution, and industry best practices. KOL & Ecosystem Management • Build and maintain relationships with industry KOLs (Key Opinion Leaders), drive advocacy content development, and support the establishment of a scalable KOL pool for campaign activation. SCRM & Growth Management • Support the operation of the WeChat SCRM ecosystem, including content planning, membership engagement, and lead generation. • Drive growth in followers and recurring active users through ongoing optimization of content, platform operations, and promotional initiatives. • Explore new digital channels (e.g., Enterprise WeChat) to expand engagement opportunities.

• Bachelor’s degree or above in marketing or a related field. · Minimum 5 years of marketing experience, with at least 3 years in social media, PR, or digital marketing roles. · B2B experience preferred, especially in the Electrical Distribution or Automation industry. Social CRM experience is a plus. · An independent and reliable team player who can lead projects and seek guidance when needed. · Creative, think outside the box, willing to challenge the status quo and ask hard questions. Hands-on, proactive, self-motivated, and highly responsible. · Excellent written and verbal communication skills in both English and Chinese. · Passionate about AI with a solid understanding of AI tools and platforms; familiar with leveraging AI for content generation, or data-driven insights. · Flexibility to travel within China.