路易威登
Media Co-ordinator
岗位职责
Brief and manage media agencies to deliver high-impact campaigns with strong strategic rationale and flawless execution. Manage full-funnel media campaigns, from awareness and consideration to traffic and conversion. Monitor campaign performance and optimize media investments based on reach, engagement, efficiency, and brand impact. Oversee media budgets, tracking spend, reconciliations, and post-campaign reporting. Ensure media placements and partnerships are consistent with Louis Vuitton’s image, positioning, and target clientele. Contribute to test-and-learn initiatives across new platforms, formats, and measurement approaches. Partner with communications, CRM, e-commerce, and merchandising teams to ensure media strategies support product launches, client engagement, and seasonal priorities. Prepare clear presentations and recommendations for senior management and cross-functional stakeholders. Maintain strong knowledge of the luxury media landscape, including premium publishers, fashion platforms, cultural partnerships, and high-net-worth audience channels. Provide support to the Communications/PR team for press reviews, offering strategic insights and media context as required. Analyse media reports (DMRs) to identify key trends, measure brand sentiment, track competitor activity, and extract actionable insights for media strategy adjustments.
任职要求
Excellent communication skills (written and oral) Experience ideally within the luxury market Excellent presentation skills Excellent organisation skills and ability to prioritise in an agile environment An interest and enthusiasm for fashion and contemporary art Energetic and proactive work ethic, tenacious and resilient A natural networker and door-opener with excellent influencing skills Creative and lateral in thinking Thrives on positive pressure, working effectively in autonomy and as part of a wider team Passionate to develop peers and share best practice and industry trends Obsession for quality and has a passion for doing things well and surpassing the highest standards
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