Marketing Intern, US Market (Based in HK)

A) Brand Campaigns & Local Marketing Help come up with ideas for and carry out local US marketing projects that support the launch of branding campaigns. Spot marketing trends and cultural moments, and help create marketing materials that represent the brand well. Write, adapt, and localize creative copy from global HQ for US audiences across social, email, and website channels to build strong, engaging brand awareness. B) Influencer & Community Research creators and build the influencer database to grow the CASETiFY community in the US. Research new talent, trends, and content formats across TikTok, Instagram, YouTube, Substack, Podcasts, etc., and bring creative ideas to the team. Assist in influencer gifting: outreach, product selection, placing orders, shipping updates, follow-up, and tracking. C) CRM & Web Support US-specific email marketing and SMS campaign builds. Quality Assurance on US site prior to launches: links, promo codes, pricing, and UTMs. What You'll Learn How global brand campaigns are localized and launched in the US market. How influencer and community programs are built, run, and measured. The fundamentals of CRM and lifecycle marketing. How to turn campaign data into insights and recommendations.

A recent graduate of a Bachelor's program in Marketing, Communications, Business, or a related field. Plugged into American internet culture, creators, and trends, with a strong eye for what makes content work. Strong writer with a feel for brand voice. Detail-oriented and organized. Proactive and curious.