抖音店铺&KOL运营管理

1. 博世抖音店铺运营管理Bosch Douyin Store Operations Management：

负责抖音博世大家电旗舰店的日常&大促全周期运营 —— 新品商品上下架与价格梯度、货品组合&主推品优化、平台活动报名、促销节奏优化、库存管控、店铺评分管理等，对 GMV、转化率、投入费比及利润目标全权负责。

Responsible for end-to-end daily and peak-season operations of the Bosch Major Appliances Flagship Store on Douyin — including new product onboarding and price-tier management, product mix and hero SKU optimization, platform campaign registration, promotional cadence planning, inventory control, and store rating management. Take full ownership of GMV, conversion rate, ROI and profit targets.

2. 博世抖音直播间运营管理Bosch Douyin Livestream Operations Management：

与服务商协作完成直播间运营管理，包括但不限于场景呈现、直播间节奏、主播培养&优化、流量&客资运营及主题内容直播等；

Manage Bosch livestream operations in collaboration with agency partners, covering but not limited to on-screen scene presentation, promotion phasing, host training and optimization, traffic and CRM operations, and themed content livestreams.

3. 优化和管理整个运营流程，并与营销、物流、BU等部门协调，实现卓越运营。

Optimize and manage the entire operation process and coordinate with Marketing, Logistic, BU etc. to deliver operation excellence.

4. 达人矩阵规划及合作推进KOL Matrix Planning and Partnership Advancement：

分达人类型（头达 / 垂达 / KOC）规划品牌达播矩阵，深耕头部达人长期合作，分品类拓展垂类达人深度转化并按需匹配货盘与场次；

Plan the KOL mix by tier (Head KOL / Vertical KOL / KOC) to build the brand's livestream matrix. Deepen long-term partnerships with head KOLs, expand vertical KOLs by category for in-depth conversion, and align product mix and livestream slots accordingly.

5. 商务与合同Business & Contracts：

达人 / MCN 商务谈判、合同签订、佣金结算、ROI 监控；

KOL / MCN business negotiations, contract signing, commission settlement, and ROI monitoring.

专业资质要求 Professional

1. 本科及以上学历，电子商务相关专业优先。

Bachelor degree or above, major in E-commerce is preferred.

2. 至少5年相关工作经验，必须具备抖音平台运营经验。

At least 5 years relevant experience in China ecommerce, must have experience on Douyin platforms.

3. 熟悉平台活动和规则，熟悉抖音平台店铺运营策略、直播及营销玩法。

Familiar with platform activities and rules, familiar with Douyin platform store operation strategy, live streaming operation and emkt etc.

4. 擅长数据分析，包括日常产品运营分析，流量及转化分析，营销策略等。

Good at data analysis, e.g. product analysis, traffic and conversion analysis, eMedia strategy etc.

5. 擅长管理DP和矩阵号直播团队，具有团队管理能力

Good at DP and live management, have team management capability.

6. 良好的沟通表达能力，有责任心，思维活跃，有较好的逻辑性以及团队协作能力。

Have good communication skills, sense of responsibility, active thinking, good logic and teamwork skills.

7. 具有较强的抗压能力和学习能力。

Strong ability to work under pressure and learn well.