品牌视觉设计师

品牌视觉与物料管理：承接公司品牌规范，统筹企业画册、产品资料、PPT、海报、宣传视频等全品类品牌物料的策划、制作与迭代更新，保障全网、全场景品牌视觉表达统一。

展会与活动落地：负责国内外展会、市场活动的视觉策划与执行，包含展位空间设计、现场视觉、展示物料及数字内容制作；对接搭建、设计、视频等供应商，保障项目按时、高质落地。

官网与数字内容建设：统筹官网、专题页等线上端口的视觉规划、结构梳理、素材制作与内容更新，协同设计、开发、业务团队完成上线与日常维护。

AI创意内容制作：运用AI图像、视频工具开展创意探索与素材生成，结合设计工具完成排版、精修、多尺寸适配，提升品牌物料制作效率与创意质量。

需求对接与供应商管理：拆解业务需求，输出标准化设计简报；负责外部供应商筛选、方案评审、进度跟进、质量验收及成本把控。

跨部门协同：配合研发、销售、HR等团队，将产品、技术、企业文化等专业信息转化为直观视觉内容，支撑市场推广与雇主品牌建设。

资产与项目管理：搭建并维护品牌素材库、物料模板库与项目台账，规范文件归档、版本管理与素材复用，持续优化交付流程。

Brand Visual & Material Management: Implement corporate brand guidelines, oversee planning, production and iteration of all brand materials including corporate brochures, product literature, PPTs, posters and promotional videos. Ensure consistent brand visuals across all channels and scenarios.

Exhibition & Event Execution: Lead visual planning and delivery for domestic and overseas exhibitions and marketing events, covering booth design, on-site visuals, display assets and digital content. Coordinate with vendors for construction, design and video production to ensure on-time, high-quality delivery.

Website & Digital Content Development: Manage visual planning, site structure, asset creation and content updates for official website and landing pages. Collaborate with design, development and business teams for launch and ongoing maintenance.

AI Creative Content Production: Leverage AI image and video tools for creative exploration and asset generation. Use design software for layout, retouching and multi-size adaptation to boost efficiency and creative quality of brand materials.

Demand Alignment & Vendor Management: Break down business requirements and create standardized design briefs. Manage vendor selection, proposal review, progress tracking, quality acceptance and cost control.

Cross-functional Collaboration: Partner with R&D, sales, HR and other teams to translate technical, product and corporate culture information into intuitive visual assets, supporting marketing and employer branding.

Asset & Project Management: Build and maintain brand asset library, template repository and project log. Standardize file archiving, version control and asset reuse to continuously optimize delivery workflows.

本科及以上学历，视觉传达、设计、广告、市场营销等相关专业优先；3年以上品牌企划、视觉项目管理、市场物料统筹经验，科技、制造业、B端企业背景优先。

具备优秀审美与视觉评审能力，可从版式、色彩、品牌统一性维度输出专业、可落地的修改意见。

有展会、官网、企业画册、宣传视频等项目全流程落地经验，熟悉需求梳理、方案确认、制作交付全链路。

可独立撰写设计简报，善于对接各类外部服务商，高效推进项目落地。

熟练使用AI图像、视频创作工具并可实际应用于物料制作；具备基础排版、图片编辑、PPT设计能力，可独立完成日常物料输出。

具备良好的信息梳理与内容转化能力，能将专业产品、技术内容转化为适配品牌宣传的视觉内容。

具备多项目统筹、预算管控、跨部门协调能力；英语读写良好，可支撑海外物料及供应商沟通工作。

提供本人主导的展会、官网、品牌物料落地案例并说明个人工作职责；有AI物料制作案例者优先。

Bachelor’s degree or above, major in Visual Communication, Design, Advertising, Marketing or related fields preferred. Minimum 3 years of experience in brand planning, visual project management and marketing material coordination. Background in tech, manufacturing or B2B industries is a plus.

Strong aesthetic sense and visual review capability, able to provide practical professional revisions on layout, color and brand consistency.

End-to-end project experience in exhibitions, official websites, corporate brochures and promotional videos; familiar with requirement definition, proposal confirmation and delivery workflow.

Able to independently prepare design briefs, liaise with external vendors and drive projects efficiently.

Proficient in AI image & video generation tools for material production. Basic skills in layout, photo editing and PPT design to produce daily marketing assets.

Excellent at information sorting and content translation, capable of converting technical & product information into brand-aligned visual assets.

Capable of multi-project management, budget control and cross-team collaboration. Good written & spoken English for overseas materials and vendor communication.

Provide personal portfolio of delivered exhibitions, websites and brand materials with your responsibilities stated. AI material production portfolio is preferred.