国际化市场发行专家（C 端应用产品）| Senior Global Publishing & Growth Manager, Consumer Apps

• 制定市场与发行策略：研究目标市场、用户需求、竞品和渠道环境，识别产品的机会人群与优先市场；与产品团队共同验证产品定位、核心卖点及市场接受度。
• 推动全球用户增长：规划并执行应用商店、效果广告、社媒内容、达人合作及品牌传播等增长动作，持续优化获客规模、用户质量与投放效率。
• 经营用户全生命周期：围绕新用户激活、留存、召回和付费转化设计运营策略，结合用户研究和行为数据持续改善关键体验。
• 推动长期商业化：与产品、商业化团队协作，探索订阅、内购、广告等适合不同市场和产品的商业模式，提升用户长期价值与收入质量。
• 沉淀可复用的发行能力：搭建发行策略、市场测试、渠道运营和复盘机制；将有效经验、用户洞察、素材及数据沉淀为可复用资产。
• 协同内部团队：与产品、设计、研发、数据及区域团队紧密合作，推动发行策略落地，并根据市场反馈及时调整产品和增长动作

• 5 年以上消费类 App、互联网产品或数字内容产品的海外增长、发行、市场营销或用户运营经验。
• 熟悉至少一个海外重点市场，具备用户洞察、竞品研究和本地化营销能力；有跨市场工作经验者优先。
• 熟悉应用增长的主要渠道和方法，能够独立制定测试方案、分析效果并持续优化。
• 对用户生命周期和商业化有完整理解，能将获客、激活、留存、付费和长期价值结合起来看。
• 具备较强的数据分析能力，能基于数据和用户反馈识别问题、提出判断并推动行动。
• 有良好的跨团队协作和项目推进能力，能在产品、运营和市场团队之间推动共识与执行。
• 长期关注影像、创作或内容产品，对美图类产品及用户场景有兴趣者优先；有创作者或社媒运营经验者优先。

Location: Shenzhen or Xiamen, China

The Role

We’re looking for a publishing growth professional to help take Meitu’s consumer apps to users around the world. You’ll shape go-to-market plans for different markets, test where each product can win, and bring together acquisition, lifecycle growth, and monetization to build durable businesses.

What You’ll Do

• Set the market and growth strategy. Research users, competitors, and channel dynamics to identify the markets and audiences with the strongest potential. Work closely with Product to test positioning, core value propositions, and market fit.
• Grow our global user base. Plan and run growth programs across app stores, paid media, social content, creator partnerships, and brand marketing. Improve reach, user quality, and acquisition efficiency over time.
• Build better user journeys. Develop programs that help users get started, build habits, come back, and discover more value in the product. Use research and behavioral data to identify where the experience can improve.
• Grow revenue for the long term. Partner with Product and Commercial teams to develop monetization strategies—such as subscriptions, in-app purchases, and advertising—that fit each product and market.
• Turn wins into repeatable playbooks. Build a disciplined approach to market testing, channel management, and performance reviews. Make sure useful learnings, audience insights, creative assets, and data are captured and reused.
• Bring teams together. Work across Product, Design, Engineering, Data, and regional teams to get plans into market and adapt them as user and market feedback comes in.

What You’ll Bring

• 5+ years of experience in international growth, app marketing, publishing, or user operations for consumer apps, internet products, or digital content.
• A strong understanding of at least one international market, including its users, competitors, and routes to market. Experience across multiple markets is a plus.
• Hands-on experience with app growth channels and a track record of designing tests, reading results, and improving performance.
• A full-funnel view of growth, from acquisition and activation through retention, monetization, and long-term user value.
• Strong analytical skills and the judgment to turn data and user feedback into clear priorities and action.
• The ability to work across teams and keep complex projects moving.
• A genuine interest in photography, creative tools, or content products. Experience as a creator or in social media growth is a plus.