Director, NA PCSD SMB Leader

As the Director of the North America PCSD SMB Business, you will own the strategy, execution, and performance of Lenovo's SMB PC business across North America. You will be responsible for driving revenue growth, market share expansion, profitability, and customer acquisition across all routes to market. Partnering closely with Sales Leadership, Product Management, Finance, Marketing, Operations, Alliances, and Worldwide Business Units, you will translate market opportunities and customer needs into actionable business strategies that accelerate growth and strengthen Lenovo's position in the SMB market. This role combines strategic leadership, business ownership, and people leadership. You will establish the long-term direction for the business while leading the operational cadence required to deliver quarterly and annual commitments. Success requires strong business acumen, cross-functional influence, and the ability to lead through a highly matrixed global organization. We are looking for someone who can: • Demonstrate outstanding business, financial, and analytical acumen. • Has a proven ability to deliver growth, market share gains, and profitability improvements. • Excels at leading through influence in highly matrixed organizations. • Possess strong executive presence and communication skills, with the ability to simplify complex business challenges and build compelling business cases. • Thrives in fast-paced environments and adapt quickly to changing market conditions. • Has a track record of building, developing, and inspiring high-performing teams. • Bring strong customer and partner orientation with a passion for understanding and serving the SMB market. Key to this success in this role is the ability to work collaboratively in a matrixed and complex environment and influence key decision makers at market, NA and Global levels. You will lead a team of business management and planning along with the teams that report to them. Key Responsibilities: Business Ownership & Growth • Own the strategy, performance, and growth of Lenovo's North America SMB PC business, with accountability for revenue, market share, profitability, and business outcomes. • Identify market opportunities, customer needs, and competitive insights to drive sustainable growth and market leadership. Category Leadership • Lead SMB category strategy across Product, Price, Place, and Promotion. • Partner closely with Sales, Product Management, and Worldwide Business Units to shape portfolio direction, go-to-market plans, pricing strategies, and lifecycle management. Financial & Operational Performance • Deliver quarterly and annual business commitments through effective forecasting, business planning, and performance management. • Drive profitable growth through portfolio optimization, pricing strategy, promotional investments, and operational discipline. Route-to-Market Execution • Develop and execute growth strategies across direct, channel, distribution, retail, and digital routes to market. • Partner with Sales and Marketing teams to improve execution, expand market reach, and accelerate business performance. Cross-Functional Leadership • Influence and align senior stakeholders across Sales, Product Management, Finance, Marketing, Operations, Alliances, and Worldwide Business Units. • Serve as the primary business advisor and focal point for SMB category strategy and performance. People Leadership • Lead and develop a high-performing organization spanning business management, planning, pricing, profit management, bid support, and sales operations. • Foster a culture of accountability, collaboration, innovation, and continuous improvement. Basic

• 10+ years of experience in the IT industry, with significant experience in SMB, commercial, category management, product management, business management, or related leadership roles. • 5+ years of experience leading teams of business managers, product managers, planners, pricing professionals, or other business leaders. • Demonstrated success driving business growth, operational performance, and financial results within a large, matrixed organization. • Strong experience in forecasting, business planning, financial management, and performance analysis. • Willingness to travel approximately 15-20% of the time to engage with customers, partners, and global stakeholders. Preferred Requirements: • Proven experience managing a technology category, segment, or business with accountability for revenue, profitability, and market share. • Demonstrated track record of outperforming market growth in revenue, market share, and profit. • Experience developing and executing go-to-market strategies across multiple routes to market, including direct, channel, retail, and digital. • Strong P&L and financial management experience. • Deep understanding of SMB customers, partners, and market dynamics. • Demonstrated success influencing executive stakeholders within a global organization. • Excellent written, verbal, and executive presentation skills.