Lead UX Designer

of Lead UX Designer. Business: CTO Data Technology Principal responsibilities User research and discovery * Understand the needs, goals, pain points and working practices of Dhub portal users. * Conduct user interviews, workshops, usability testing, surveys and other appropriate research activities. * Analyse existing workflows, support issues, operational feedback and usage data to identify improvement opportunities. * Develop personas, journey maps, service blueprints and other artefacts where they add value. * Ensure diverse user perspectives are represented throughout the design process. Experience and interaction design * Design intuitive end-to-end experiences for: * * Campaign configuration * Campaign journey creation and management * Global settings and permissions * Operational monitoring and administration * Data entry, validation, approvals and exception handling * Translate complex business and technical

into simple, usable interfaces. * Create user flows, information architectures, wireframes, prototypes and high-fidelity designs. * Design for usability, efficiency, accessibility, consistency and scalability. * Anticipate user errors and create effective guidance, validation, confirmation and recovery experiences. * Establish clear patterns for complex forms, rules, dependencies, status indicators and workflow states. * Ensure the experience supports operational controls, auditability and appropriate user permissions. Collaboration and delivery * Work closely with product managers, engineers, business analysts, operations teams and subject-matter experts. * Facilitate design workshops and collaborative problem-solving sessions. * Communicate design decisions clearly, including the rationale, trade-offs and expected user or operational impact. * Partner with engineering teams to ensure designs are implemented accurately and remain fit for purpose. * Support agile delivery through design planning, backlog refinement, reviews and iteration. * Contribute to design standards, reusable components and a consistent portal experience. * Help identify opportunities to improve operational efficiency, reduce manual effort and minimise errors. Evaluation and continuous improvement * Validate concepts and prototypes with representative users before development. * Conduct usability testing and assess designs against agreed success measures. * Use feedback, analytics and service data to refine the experience after launch. * Track outcomes such as task completion, time on task, error rates, support demand and user satisfaction. * Promote continuous improvement based on evidence rather than assumptions Requirements * Proven experience as a UX Designer, Product Designer or Interaction Designer, ideally working on internal enterprise platforms, workflow tools or operational systems. * Strong experience designing complex, data-rich or rules-based applications. * Demonstrable experience across the full UX lifecycle, from discovery and research through to delivery and continuous improvement. * Strong knowledge of information architecture, interaction design, prototyping and usability testing. * Experience simplifying complex processes and designing efficient, low-friction workflows. * Ability to work effectively with technical and non-technical stakeholders. * Experience using design and prototyping tools such as Figma, Sketch, Axure or equivalent. * Ability to produce clear design specifications and collaborate closely with developers. * Understanding of responsive design, accessibility and inclusive design principles. * Strong communication, facilitation and presentation skills. * A portfolio demonstrating relevant enterprise, workflow or platform design work. * Desirable experience * Experience designing campaign management, customer engagement, marketing operations or journey orchestration platforms. * Experience with administration portals, configuration tools, workflow management or content management systems. * Experience designing role-based access, approvals, audit trails and operational You’ll achieve more when you join HSBC. HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. ***Issued By HSBC Software Development (GuangDong) Limited***