CEM Manager

We are looking for a digital engagement manager for a branded service platform to develop and implement data-driven consumer engagement experience that will foster brand and business growth. In this role, you will need to understand and implement digital service platform strategy. We will also need to operate the platform with consumer-centric and data-driven capabilities, increase consumer engagement rate and revisit rate. To be successful in this position, you should have good insight/needs on mums’ parenting journey, solid experience with digital engagement and strong project management skill. Job

Functional Competencies Digital or internet company product manager experience Strong digital product & consumer experience operation foundation Strong project management skills Strong data analytical skills Well-rounded communication skills Logical thinking Eager to learn and keen to new digital trends Knowledge & Experience Education and Experience University graduate major in business administration, marketing and related fields. At least 3-5+ years’ above experience of social marketing/membership mini program operation & customized consumer journey design & operation. Solid knowledge and experience with digital ecosystem, especially WeChat ecosystem/CRM personalization. Experience with CRM handling in IMF & related categories are highly preferred. Attitude Take responsibility & risk to show the way forward. Act with speed, agility & pragmatism. Inspire & be the vision. Commit to create breakthrough result. Specific Knowledge Good insight/needs on mums’ parenting journey. Solid experience with digital engagement and strong project management skill. Rich and diversified digital engagement experience. Strong collaboration skills with external agency. General Skills Good Spoken and Written English and Mandarin. Strong Communication Skills. Logical Thinking. Agile and flexibility. Areas of Responsibility & KPIs Parenting Hub Engagement Programs Operation & Management Cooperate with internal & external partners. Fully understand business & consumer needs, understand team objective & strategy. Well translate them into actionable solutions within your role. Provide attractive and sharp message, user-friendly landing journey design for different traffic resource based on consumer needs. Design and operate superior and unique engagement personalize journey across Mini Program & WeCom. Smart recommendation for product along engagement journey. Active collect 1st hand data echo to operation efficiency. Evaluate effectiveness and efficiency of operation, take quick optimization action. Explore new initiatives. Parenting Hub MUM GET MUM & WOM Activity Operation & Management Activity mechanism design based on consumer needs and optimization to generate scalable and impactful early-stage registration of PH. PH & brand organic KOC selective, empower and engage. Points & Premium management & optimization. Budget Control and Management Full year A&P budget planning. Monthly budget submission, apply adjustments according to annual budget plan. Monthly claiming submission, finalize claiming on time with sufficient supporting document. Tracking and control, ensure ROI ratio within budget.