Digital Marketing Manager

Develop the short- and long-term digital marketing strategy for priority customer segments, product lines, launches and market-development initiatives, translating platform direction into clear campaign roadmaps and execution plans. · Lead integrated digital campaigns across relevant channels, including SEM, GEO, SCRM, WeChat official accounts and video channels, newsletters, webinars, live broadcasting and other customer engagement platforms. · Advance AI-enabled marketing capabilities, including AIGC-supported content development and GEO initiatives that improve the visibility and relevance of the Diagnostics Platform, operating companies and product portfolios in AI-powered search and recommendation environments. · Partner with product marketing, operating-company teams, sales, channel teams, global digital teams and external agencies to align priorities, localize global assets and deliver campaigns with consistent timing and messaging. · Build effective lead-generation and lead-nurturing approaches, using data, customer insights and digital tools to improve reach, engagement, digital experience and conversion to business opportunities. · Lead, coach and develop a digital marketing team supporting multiple operating companies; set clear priorities, empower team members and establish efficient operating mechanisms that balance execution quality with team well-being. · Analyze campaign performance and customer insights to continuously improve digital effectiveness and conversion. · Oversee creative development with internal teams and agencies, manage priorities and expenditures within approved budgets, and ensure adherence to brand, trademark, compliance and digital marketing guidelines. · Act as a digital marketing steward and subject-matter leader, keeping the organization current on emerging digital and AI trends and enabling marketing, product and sales teams to adopt relevant tools and practices.

Bachelor's degree or above. · Solid experience in digital marketing, preferably within healthcare, diagnostics, medical devices, or pharmaceutical industries. · Experience developing and leading large-scale digital campaigns and marketing strategies. · Strong knowledge of digital channels and platforms, including SEM, GEO, SCRM, CRM, social media, and marketing automation. · Demonstrated people management experience with strong leadership and stakeholder management skills. · Ability to work effectively in a matrix organization and influence cross-functional teams. · Strong communication skills in both English and Chinese. Preferred Qualifications: · Experience in oncology, disease awareness, clinical education or healthcare professional engagement campaigns. · Experience with AI-enabled marketing, AIGC, GEO, personalization, or omni-channel marketing initiatives. · Experience supporting multiple business units or operating companies within a matrixed multinational organization.