E-Key Account Manager (D2C) - LRP - LDB

Key Job Accountabilities JOB SUMMARY - The D2C E-commerce Manager owns the commercial and trading performance of La Roche-Posay’s owned e-commerce platform. The role drives new customer acquisition, conversion, sales growth and customer retention through D2C commercial planning, site merchandising, onsite experience optimization and data-driven performance management. The role collaborates cross-functionally with Marketing, CRM, Media, Supply Chain, IT and external partners to deliver effective campaigns and a consistent end-to-end customer journey. CORE WORK ACTIVITIES -Own the commercial and trading performance of La Roche-Posay’s owned e-commerce platform, driving sales growth, new customer acquisition, loyalty and retention among existing customers. -Develop and execute the annual D2C commercial calendar, including product launches, key promotional moments, seasonal campaigns and major sales events. -Lead onsite merchandising and digital experience optimization—including product assortment, navigation, search, product detail pages, landing pages, content and promotional visibility—to enhance product discoverability, customer engagement and conversion. -Leverage customer, website and sales data to identify growth opportunities and implement test-and-learn initiatives that improve acquisition, conversion, average order value and repeat purchase. -Manage key D2C trading levers, including pricing, promotional mechanics, product availability and inventory visibility, in alignment with brand and commercial priorities. -Coordinate site operations and campaign deployment with agencies, platform partners and cross-functional teams, ensuring timely execution, a consistent brand experience and resolution of operational issues. CROSS-FUNCTIONAL COLLABORATION -Collaborate with Digital Marketing and Media teams to connect traffic acquisition activities with onsite conversion performance and optimize the end-to-end funnel. -Partner with CRM to strengthen customer engagement, personalization, retention and repeat purchase. -Collaborate with agency and IT teams to prioritize website enhancements, improve site performance and deliver a seamless customer journey. -Partner with Marketing, Supply Chain and Customer Care teams to align product launches, inventory, consumer communication and post-purchase experience. PROFESSIONAL & TECHNICAL COMPETENCIES -Activate D2C Business Drivers -Stays Ahead of Consumer and Digital Commerce Trends -Plans and Optimizes D2C Trading and Promotions -Manages Site Merchandising and Conversion Optimization -Leverages Customer and Commercial Data for Growth -Builds Cross-Functional Collaboration and Future-Ready D2C Capabilities (Understands Emerging D2C Capabilities, Including AI Search and GEO)

Education University graduate Years of experience 7~13 years Experience At least 5 years of experience in the FMCG industry, with demonstrated experience in managing D2C or owned e-commerce platforms and driving e-commerce trading performance. Language Fluent in Korean Preferred communication in English Other Skills Computer skill proficiency: MS PPT, Excel, Word WE ARE ENGAGED & COMMITTED: We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law. We are proud to be an equal opportunity employer. (*Please attach your updated Eng. resume when you apply.)