Prada Beauty - Media & Digital Manager

Media Planning & Management • Manage and oversee the planning, implementation, coordination, and reporting of media campaigns. • Plan the media mix for both awareness and transactional media campaigns (Digital, Social, Video, OOH, etc.) aligned with product and e-commerce channel strategies. • Own the development, execution, and optimization of paid media, ensuring consistency with the brand's sense of purpose and DNA. • Maintain day-to-day operations of paid media campaigns. • Maintain accurate budget tracking and communicate potential under- or overspends. • Identify new growth opportunities in performance media via new channels or beta-testing with existing partners. • In charge of media asset development and management: develop ad copy and contents with the E-com team and PM team. • Manage the brand's Kakao Talk account and develop Kakao Talk push message contents. • Lead comprehensive search strategies (including SEO and emerging search environments) to optimize organic visibility, brand sentiment, and content discoverability. Reporting and Analysis • Analyze paid media activities in order to demonstrate campaign impact and align with the brand’s business objectives. • Conduct quarterly in-depth media analyses, extracting performance insights from campaign data, identifying relevant trends, and delivering proactive recommendations. • Use analytics to track and understand the consumer experience across channels (Web, Mobile, Social Network, and Media). • Assess each touchpoint’s effectiveness in achieving its intended purpose against both business and consumer experience objectives. • Improve the consumer experience and maximize media impact through the analysis and management of all touchpoints. Market Intelligence & Collaboration • Monitor competitive media activities, luxury communication trends, and evolving consumer behaviors to bring innovative practices to the team. • Lead relationships with media and digital agencies, setting clear expectations and challenging them to elevate delivery quality. • Partner closely with local cross-functional teams (Marketing, E-com, Retail, PR, Finance) and align with HQ guidelines. We Are Looking For +5 years of experience Experience in media planning/execution either at agency or in-house brand. (Experience in cosmetic company is

.) Fluency in Korean and English (for English, Professional working proficiency (written and spoken) is required, with the ability to seamlessly communicate with global headquarters) What’s In It For You A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!) Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated! A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference Who We Are Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place. Today, L’Oréal includes over 9k experts in beauty tech, digital, data and e-comm. The Consumer Products Division is on a mission to democratize beauty at its best, elevating the mass market with premium innovations from brands like L’Oréal Paris, Garnier, and Maybelline. We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. (*Please attach your updated Eng. resume when you apply.)