Media Lead [Consumer Products Division]

Are you ready to shape the future of media and drive the digital transformation for the #1 Beauty Tech company? A Day in the Life As Media Lead, you will orchestrate the total media ecosystem for the Consumer Products Division. You will serve as the strategic architect bridging traditional TV broadcast and digital to drive a full-funnel consumer journey across all touchpoints. Macro Media Strategy: Align media guidelines with Zone rules, balance TV and digital allocations to maximize reach, and execute search strategies to dominate the digital shelf. Retail Media & Commercial JBPs: Collaborate with E-Commerce to drive performance media, align budgets with major retailer events, and define media support to optimize commercial P&Ls. Data Activation & CRM: Bridge CRM and paid media using 1P/2P consumer data to build high-value audiences, boost advocacy content, and test emerging ad-tech. Agency Steering & Upskilling: Lead external media agencies, evaluate digital performance KPIs (ROAS), and mentor brand teams to raise collective media and data literacy. We Are Looking For Experience: 3-5 years of progressive experience in Media Planning & Strategy (Agency or FMCG Client-side). TV & Awareness Expertise: Deep understanding of the total media landscape, including significant experience in TV planning/buying, broadcast metrics, and Upper-Funnel Awareness, seamlessly combined with advanced digital expertise. Retail Media & Commercial Savviness: Strong knowledge of Retail Media dynamics, e-retailer ecosystems, Collaborative Ads (CPAS), and how media impacts commercial P&Ls during retailer JBPs. Data & CRM Fluency: Hands-on understanding of 1P audience segmentation, CRM/DDX fundamentals, and ad-tech privacy standards. Agency Leadership & Stakeholder Management: Proven track record of steering media agencies, negotiating value, and navigating complex matrix organizations. Data-Driven Decision Making: Highly analytical; able to read complex media dashboards, track ROAS, and translate data into concrete business actions. Stakeholder Management: Excellence in navigating matrix organizations, managing agency partners, and influencing internal leadership. What’s In It For You Trusted to make an impact from day one. We’ll give you a place to leave your comfort zone and grow beyond your potential, with real responsibility and the right to make mistakes and learn along the way. Limitless career mobility in an environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation are accepted, can speak up, will thrive, and are celebrated. An entrepreneurial spirit from the inside out. You can contribute to something bigger and have the freedom to pitch new ideas to drive fast-paced innovation that makes a concrete difference. Upskilling never sleeps! You’ll have unlimited access to the L’Oréal “MyLearning Platform” to boost your competencies, surrounded by the contagious energy of diverse people with a growth mindset. Comprehensive support with the L'Oréal Share & Care package: 25 days annual leave, meal tickets, health & life insurance, personalized Onboarding Plan, career coaching, yearly sports activities compensation, and more. Cherry on the cake: enjoying products from our brands’ portfolio on special occasions. Who We Are L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Want to discover more about L’Oréal Careers? Get the insider tips from L’Oréal recruiters on TikTok @LorealGroupe! Beware of recruitment scams! L'Oréal only accepts applications through our official careers website. If you encounter suspicious recruitment activity, please report it immediately.