Assistant Content Innovation & Livestream Manager

CONTENT INNOVATION & STRATEGY (~70%)

1. 01

   Social-First Content Vision & Leadership Define the overarching content strategy framework tailored to each brand tier: luxury (aspirational, editorial storytelling), mid-market (relatable, trend-led), and mass (entertainment-first, high virality). Champion the shift from 'content for campaigns' to 'content as an always-on experience” social-first, platform-native, and audience-obsessed. Be the first to test, validate, and scale emerging AI/ content tools before rolling them out to brand teams. Establish a content governance framework that ensures brand consistency and creative quality following global standards — not through gatekeeping, but through inspiration and best practice sharing.

2. 02

   AI-Powered Content Tools – Pioneer & Enabler Champion the adoption and scaling of AI creation tools across L'Oréal's content ecosystem:CreAItech / Nano Banana: Applied to content ideation, visual generation, and campaign concepting. Le Studio: Streamlining content production, adaptation, and localization workflows for each brand and platform. Creative X, Link AI, CPH Dashboard: Leveraging creative intelligence to measure effectiveness and continuously optimize content performance. Design and lead AI content workshops and playbooks that empower brand teams to not just use tools but fundamentally transform the way they create.

3. 03

   Livestream Content Excellence – Sell AND Brand Lead the design of a holistic livestream content strategy — going beyond scripts and KPIs to craft the full viewer experience: entertainment hooks, storytelling arcs, and luxury-appropriate presentation standards. Develop tiered content playbooks by brand positioning. Collaborate with brand teams to co-create livestream concepts that drive both conversion and brand love — not one at the expense of the other. Define content-focused livestream KPIs that go beyond GMV: engagement depth, brand sentiment lift, and content shareability.

4. 04

   Content Performance & Creative Intelligence Consolidate and analyze content performance data across brands and platforms, translating numbers into clear, actionable creative recommendations — not just metric reports. Produce monthly content intelligence reports for leadership: what's working, what's not, and what's next. LIVESTREAM STRATEGY & GOVERNANCE (~30%)

5. 05

   Performance Governance & Strategic Reporting Consolidate and analyze livestream performance across all brand divisions monthly. Deliver monthly/quarterly strategic insights to GMs, Zone, and corporate leadership — forward-looking and actionable, not just historical recaps.

6. 06

   Compliance & Risk Management Partner with Legal, Zone, and relevant departments to ensure robust compliance policies across all livestream activities — content claims, KOL endorsements, and platform regulations. Proactively identify and mitigate PR risks, with sensitivity to the standards expected of luxury brand properties. You're the right fit if: ✅ You live on social media — not because it's your job, but because you're genuinely fascinated by it. You instinctively know why one video goes viral and another doesn't. ✅ You have a strong aesthetic sensibility and understand the meaningful difference between content right for Lancôme versus content right for Maybelline. ✅ You're not intimidated by AI — you're curious about it, you've experimented with it, and you want to push its creative boundaries further. ✅ You can pitch a content idea to a CMO and walk through campaign data with a CFO — with equal confidence and clarity. ✅ You love building systems and playbooks so others can also do great work — you share knowledge rather than hoard it. ✅ You thrive in ambiguous, fast-moving environments — you create structure rather than wait for it. Experience Required 3+ years in Digital Marketing, Content Strategy, or Social Media — with a clear focus on content creation and strategy, not purely performance marketing or operations. Minimum 2 years of hands-on livestream content experience — from brand side, agency, or platform side. What matters is understanding both dimensions: entertainment value and commercial performance. Experience in a multi-brand or agency environment is a strong advantage. Background in beauty, fashion, luxury, or FMCG is

. Strong English proficiency (written and spoken) — required for effective collaboration with Zone and Global stakeholders. What You'll Gain The opportunity to define an entirely new function at L'Oréal Vietnam — you'll be building the foundation, not inheriting one. Direct impact across 15+ brands — from luxury to drugstore, every framework you create gets multiplied at scale. Early access to L'Oréal Global's AI and content technology tools — you'll be shaping how Vietnam adopts and uses them. A team of people who are genuinely passionate about beauty, content, and innovation. A clear career trajectory within L'Oréal's Zone and Global network. This is not a role where you manage what exists. This is a role where you build what comes next.