携程集团(Trip.com Group)
Marketing Strategy
岗位职责
Perform in-depth research, draw insights and actionable recommendations on a wide variety of topics (e.g. travel markets, competitive threats and go-to-market strategy etc.) ● Perform quantitative analysis evaluating Trip.com and competitor performance using incomplete data requiring estimations and expert insight ● Work with marketing channel and local team to Initiate, own and monitor the implementation of marketing strategy end to end ● Solve complex problems in collaboration with a complex stakeholder environment across the organization ● Prepare high quality presentation materials for management team ● Build relationships with stakeholders across the organization, including regional teams, finance, marketing etc.
任职要求
Bachelor’s degree in Business, Marketing, Economics, or a related field; Master’s degree preferred ● Minimum of 5 years of experience in market research, business analysis, strategic PMO, or a related field ● Highly proficient in quantitative analysis tools & techniques (SQL, Python or similar preferred) ● Able to turn analysis output into clear“so what”, including high quality presentation materials ● Proven experience in data analysis and the ability to interpret complex external and internal datasets to drive insights
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