Senior Marketing Manager, Solutions & Services Group

About the Role Lenovo’s North America Marketing organization is seeking a Senior Marketing Manager for the Solutions & Services Group (SSG) to lead regional marketing strategy and activation. As Lenovo expands beyond its heritage in devices and amplifies its infrastructure portfolio, SSG represents a critical growth engine, with AI increasingly at the center of how customers transform their businesses and technology environments. Lenovo’s ambition is not simply to provide the technology that enables AI, but to become the strategic partner that helps customers define and navigate their AI journey—from strategy and readiness through implementation, adoption, optimization, and ongoing management. This role will elevate awareness and demand for Lenovo solutions and services, expanding the customer conversation beyond hardware to demonstrate the broader business outcomes Lenovo can deliver. We strongly prefer a B2B marketer with experience marketing AI and digital transformation solutions, IT services, managed services, professional services, digital workplace solutions, software, or other complex technology solutions—particularly where services and solutions are sold alongside or integrated with hardware and software. The ideal candidate knows how to shift conversations from individual products and features to customer challenges, transformation journeys, and measurable business outcomes. This leader will own the North America SSG marketing strategy and activation plan, partnering closely with NA SSG Sales to translate business priorities, growth opportunities, and pipeline needs into marketing action. They will also partner with Worldwide SSG Marketing to shape global campaigns with North America market insights and develop Geo-led strategies where regional needs require additional focus. North America operates through an audience-first marketing model spanning Enterprise/Healthcare, Public Sector, and SMB/Mid-Market. This leader will partner with Audience Segment Marketing leaders to advise how SSG should be represented within segment-led strategies and customer journeys, while proactively developing and co-creating activations that advance SSG priorities. They will also collaborate with IDG and ISG Marketing leaders to deploy integrated One Lenovo campaigns that connect audience needs with the breadth of Lenovo’s portfolio. The role leads a small team and requires a leader who can set strategy, influence across a highly matrixed organization, develop talent, and translate business priorities into measurable marketing action. Key Responsibilities SSG Marketing Strategy & Business Growth Own the North America SSG marketing strategy, priorities, and activation roadmap aligned to business growth objectives, Sales priorities, pipeline opportunities, and customer needs. Build strategies that increase awareness, consideration, demand, and pipeline for SSG and strengthen market understanding of Lenovo’s broader solutions and services capabilities. Translate complex offerings into compelling, customer-centric value propositions focused on business outcomes rather than individual products or capabilities. Identify opportunities to drive services attach, cross-sell, upsell, and whitespace penetration across Lenovo’s customer base. Use customer, market, Sales, pipeline, and performance insights to refine strategy and prioritize investment. AI & Solutions-Led Customer Journeys Position SSG as the strategic partner connecting customer business priorities with the technology, solutions, and services required to achieve them, with AI as a key transformation catalyst. Develop customer journeys that help customers understand where to begin, how to prepare, what to prioritize, and how Lenovo can support them throughout their transformation. Partner across IDG, ISG, and Lenovo’s ecosystem to create integrated plays spanning advisory and consulting, implementation, managed services, devices, infrastructure, software, and partner capabilities. Demand Generation & Integrated Campaigns Develop integrated, multi-channel programs that generate demand, create and accelerate pipeline, and support SSG revenue priorities. Integrate SSG throughout the customer journey—from awareness and education through consideration, conversion, expansion, and retention. Partner with Segment Marketing to embed relevant SSG messaging, solutions, and experiences into audience-led campaigns and field activations. Establish clear KPIs and continuously optimize programs based on performance and business impact. Worldwide & North America Alignment Serve as a strategic marketing partner to NA SSG Sales leadership, translating business priorities, pipeline gaps, market opportunities, and seller needs into actionable marketing strategies. Partner with Worldwide SSG Marketing to bring North America priorities and insights into global strategy, campaigns, content, and investment decisions. Activate and optimize WW programs for North America while identifying opportunities that require Geo-led strategies and activation. Cross-Functional Leadership Serve as the SSG marketing lead across North America’s cross-functional marketing organization, ensuring SSG priorities are represented and activated across relevant programs. Partner with Demand Generation, Media/Digital, PR & Communications, Events, Channel Marketing, Alliances, and other functions to translate SSG priorities into coordinated activation plans. Provide the strategic direction, audience and solution context, and business

teams need to execute effectively. Influence stakeholders across a highly matrixed organization to move priorities from strategy through execution, often without direct authority. Team Leadership & Operational Excellence Lead, coach, and develop a high-performing marketing team, establishing clear priorities while fostering strategic thinking, collaboration, accountability, and growth. Manage Net and Alliance-funded investments, program roadmaps, agency relationships, and execution against business priorities. Establish and monitor KPIs across awareness, engagement, demand, pipeline, and business impact. Communicate performance, insights, opportunities, risks, and recommended actions to senior Marketing and Business stakeholders. Required Qualifications 8+ years of progressive B2B marketing experience across field marketing, solutions/services marketing, demand generation, integrated marketing, or related disciplines. Proven ability to translate business and Sales priorities into integrated marketing strategies that generate demand and influence pipeline. Strong understanding of complex B2B buyer journeys, buying groups, audience segmentation, and customer-centric marketing. Demonstrated ability to set strategy and lead execution across multiple teams and stakeholders in a highly matrixed global organization. Demonstrated people leadership experience with the ability to coach, develop, and inspire marketing talent. Strong executive communication, stakeholder management, analytical, and business acumen. Ability to navigate ambiguity, influence without direct authority, and adapt quickly as business priorities evolve. Preferred Qualifications B2B marketing experience within IT services, managed services, professional services, technology solutions, AI/digital transformation, SaaS/software, or another solutions-led organization is strongly preferred. Experience marketing solutions and services that are sold with, attached to, or integrated across hardware and/or software portfolios. Demonstrated ability to market business outcomes and solution value rather than individual product features. Experience developing integrated GTM motions spanning hardware, software, services, and partner/alliance solutions. Familiarity with AI, digital workplace, lifecycle and managed services, infrastructure, cloud, security, sustainability, or as-a-Service models. Experience with cross-sell, upsell, services attach, customer expansion, or whitespace strategies. Familiarity with CRM, marketing automation, intent, account targeting, and marketing analytics platforms. Experience activating programs across multiple B2B audiences