Director- Marketing

TK Elevator is looking for a visionary Marketing Director to lead customer-centric marketing initiatives that strengthen our market position and accelerate growth across the Americas. This is a high-impact role for a bold, strategic thinker who thrives in a fast-paced, collaborative environment. You’ll shape and execute integrated marketing strategies while cultivating a team of innovative marketers. ESSENTIAL JOB FUNCTIONS: Strategic Marketing Leadership Design and execute a comprehensive, data-driven marketing strategy that drives awareness, customer engagement, and commercial growth across New Installation, Modernization, and Service business lines. Champion a modern marketing approach—blending storytelling, performance marketing, and customer experience to fuel the sales funnel and strengthen loyalty. Partner cross-functionally with Sales, Product, Finance, Engineering, Customer Care, and Communications to align marketing programs with business priorities and customer needs. Brand and Content Stewardship Elevate and protect the TK Elevator brand—ensuring consistency, authenticity, and impact across all touchpoints. Guide go-to-market strategies for key product and service launches, tailored to regional and customer-specific needs. Align external messaging with the company’s purpose and vision in partnership with the Communications team. Digital and Traditional Marketing Execution Lead integrated campaigns across digital (web, SEO/SEM, paid media, email) and traditional (events, tradeshows, sponsorships) channels. Leverage marketing automation platforms and CRM systems to optimize lead generation, nurture journeys and conversion. Manage agency partners and external vendors to deliver results on time and on brand. Team Leadership and Development Build and inspire a high-performing team of marketers, instilling a culture of accountability, agility and continuous learning. Set clear goals, develop talent and foster collaboration across business units. Performance and Budget Management Own the marketing budget and ensure effective allocation for maximum ROI. Track and report key performance metrics and insights to senior leadership—translating data into strategic recommendations.

Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred. Expertise in digital marketing tools, SEO, SEM and automation platforms. Proven ability to develop and execute marketing plans across channels. Strong leadership, team-building, and decision-making skills. Expertise in data-driven marketing strategies. Experience in B2B or industrial sectors preferred. 10+ years in marketing Demonstrated success in sales support, customer experience engagement, and brand management. Experience leading creative teams, setting strategic plans aligned with the organization’s priorities, and collaborating cross-functionality.