理想汽车
Marketing Manager of Uzbekistan
岗位职责
1 Conduct research on consumption habits, competitor dynamics in target markets, formulate regionalized marketing strategies aligned with brand’s global strategy. 2 Collaborate with local partners plan and implement online & offline marketing activities to ensure campaign effectiveness. 3 Convey the brand’s core values and build the brand image consistent with local culture. Monitor brand reputation in the regional markets and enhance brand recognition and user loyalty. 4 Support the marketing efforts for overseas’ partner by providing materials, resource backing. Expand localized resources to optimize the efficiency. 5 Track the marketing campaign data, analyze results and iterate strategies. Regularly submit the marketing report to the team/HQ and propose the suggestions for resource allocation and strategy adjustments.
任职要求
1 Bachelor’s degree or above, Fluent English both in oral and writing is a must, proficiency in arabic is a plus. 2 More than 5 years of overseas’ marketing experience, automotive industry preferred. Familiarity with marketing logic, channel characteristics and consumption habits of MENA. 3 Proficient in market research, strategy formulation, end-to-end execution of marketing campaigns; familiar with overseas SM marketing, offline activities and localized content operations; data-driving thinking. 4 Strong market sensitivity, ability to work under pressure and problem-solving skills. Adaptable to overseas business trip and willing accept long term overseas assignments.
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