理想汽车
东南亚Marketing
岗位职责
Responsible for the development, operation and maintenance of our brand's social media platforms in overseas markets.
Identify and manage local KOL/KOC resources based on brand positioning and operational strategies, and maintain and develop media relations.
Responsible for managing dealer marketing strategies and quality of delivery.
Launch and monitor social media advertising campaigns based on promotional activities, optimize advertising performance, plan and execute events, and maintain fan interaction and engagement.
Responsible for the operation and maintenance of overseas online communities.
Efficiently manage budgets, control conversion costs and marketing proportions to ensure optimal ROI.
任职要求
5+ years of experience in marketing & branding.
Bachelor's degree or above, proficient in English as a working language, with excellent English writing skills, and overseas work experience.
Familiar with overseas social media platforms, able to quickly understand new social media trends, data-sensitive, and skilled in analysis and optimization.
Proven experience in content planning and overseas KOL management.
Possess strong logical thinking and learning ability, innovative thinking, and keen market insight are preferred.
Conscientious and responsible, with a strong sense of responsibility and self-motivation, and result-oriented.
Proficiency in Russian, Arabic or Spanish is preferred.
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