Brands and Product Communication (Van)

Task Description Branding communication: • Product communication planning for Van • Cross branding communications with HQ marketing team and strategic partners • Work with creative agency to ensure effective design, production, quality assurance • Serve as a creative storyteller to build the awareness of our value proposition and increase demand for our business through content creation Product Communication Projects: • Independently responsible for sub branding product line • Constantly looking for innovative communication strategies • Media landscape/competition analysis • Press materials preparation • Press fleet car management • Coordination with internal parties to facilitate all processes • Clearly brief agency on job tasks and develop execution plans • Manage projects and report to line manager responsively • Ensure optimal coverage and positive media feedback for each project Press Event Planning and Execution: • Define communication and media strategy for press event • Implement and execute event as project manager • Proof-read and approve all press materials • On-site event management, must ensure flawless execution • Work with internal parties and external vendors to make sure smooth run of the events • Define and fabricate media messages to convince public on product advantages • Carefully select media to attend events considering both cost-effectiveness and maximizing media voice • Update and report to line manager in a timely manner • Requires responsive and wise decision making ability • Report development and follow-ups Media Strategy and Planning • Contribute to strategic planning of media communication • Draft yearly media communication plan • Brief PR agency to work out a yearly retainer program • Execute retainer project on yearly basis • Report and update reporting manager on important issues • Daily monitoring on industry news, and updating plans • Monitor potential issues and effectively handle media crisis • Constantly look out for media opportunities and long term partnership Skills –general skills, personality traits • The ideal candidate is comfortable producing in varied environments can tackle multiple projects at once and is able to handle pressure while still producing high-quality work. • Fluent in English speaking and writing • Excellent in MS Office applications Functionality Skills – Process and technical skills • Strong capability in product storytelling, translating technical features into user-relevant communication • Deep understanding of digital and social media content (e.g. WeChat, Weibo, Redbook, short video platforms) • Solid GTM and campaign orchestration capability, with an understanding of communication consistency across touchpoints • Project management skills with ability to manage agencies and multiple parallel workstreams • Good sensibility for visual and editorial content quality Experience and education • University degree • 5–8 years of experience in branding, content, product communication or related fields • Experience in automotive, technology companies or media is strongly

Management and leadership skills • Strong interpersonal and cross-functional collaboration skills • Structured thinking with the ability to distill complex topics into clear communication • Good judgement in balancing different stakeholder perspectives • High level of ownership and accountability • Solid presentation and communication skills