阿里云
Alibaba Cloud Intelligence-Marketing Manager-Hong Kong
岗位职责
Develop and execute integrated, localized marketing strategies for Hong Kong, Macau, and Taiwan to enhance market presence and brand leadership. - Drive end-to-end demand generation and lead generation campaigns focused on Cloud and AI products/solutions to build sales pipeline and boost business conversion. - Work closely with cross-functional teams including Sales, Product, Solutions, PR, and regional marketing teams to align marketing initiatives with GTM strategies and revenue goals. - Plan and manage multi-channel digital marketing campaigns, including social media, email marketing, paid media, webinars, and partner platforms to ensure high campaign ROI. - Lead the strategy, content, and execution for key industry events, customer seminars, webinars, executive roundtables, and partner co-marketing activities. - Develop, adapt, and localize marketing materials, campaign assets, customer case studies, and thought leadership content tailored to enterprise decision-makers across Hong Kong, Macau, and Taiwan. - Conduct market research and competitive analysis to identify customer needs, market trends, and competitive positioning within the region. - Track, analyze, and report on key marketing performance metrics (MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI) to continuously optimize marketing programs. - Manage relationships with agencies, media partners, vendors, event organizers, and ecosystem partners to ensure brand consistency and high-quality execution.
任职要求
Experience: Minimum 10+ years of B2B marketing experience in Technology, Cloud Computing, AI, SaaS, or Enterprise Solutions (candidates with less experience will be considered). - Education: Bachelor's degree in Marketing, Business Administration, Computer Science, Communications, or a related field. - Preferred Qualification:Prior Regional marketing experience (covering APAC or multi-market execution across HK, Macau, Taiwan, or Mainland China) is strongly preferred. - Proven track record in B2B demand generation, lead generation, and multi-channel campaign management for enterprise tech solutions. - Strong digital marketing expertise across paid media, marketing automation, webinars, and performance tracking tools. - Languages:Fluent/Native Cantonese (spoken and written) is strictly required; business fluency in English and Mandarin is required. - Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, and market priorities simultaneously in a fast-paced environment. - Strong analytical skills to translate campaign data and insights into actionable business strategies. - Self-motivated, results-driven, and capable of working effectively across cross-functional and regional matrix teams.
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