Product Manager-离心机

1. Product Strategy & Lifecycle Management

• Define and execute product strategy and go-to-market plans aligned with business objectives

• Manage the full product lifecycle, including launch, positioning, pricing, and portfolio optimization

• Support new product introduction (NPI) and localization based on market needs

2. Go-to-Market Execution & Standard Product Marketing

• Lead go-to-market planning and execution for standard product portfolio

• Develop clear and scalable product positioning, messaging, and value proposition

• Drive standard product marketing programs (campaigns, digital promotion, events) to build awareness and generate demand

• Partner with Marcom to ensure consistent execution across channels (online/offline/digital ecosystem)

• Standardize key marketing assets to enable replicable and scalable growth model

3. Market Insight & Demand Generation

• Understand customer needs, market trends, and competitive landscape

• Translate insights into targeted marketing programs and pipeline generation initiatives

• Analyze funnel performance and optimize marketing effectiveness

4. Sales Enablement & Business Support

• Develop sales tools (product materials, competitive positioning, tender support)

• Enable sales team with clear messaging and use-case driven selling approach

• Support key customer engagements and strategic deals

5. Cross-functional Collaboration

• Partner closely with global product teams to align product roadmap and execution

• Collaborate with marketing, sales, and operations teams to ensure business success

• Support compliance, quality, and internal processes

6. Customer Engagement & Market Development

• Engage with key customers and KOLs to gather Voice of Customer (VOC) insights

• Support academic and marketing activities to strengthen market presence

• Identify and develop new applications and growth opportunities

MINIMUM

• Master's degree or above in Life Sciences or related field

• 5+ years of experience in life science, biotech, or medical device industry

• Proven experience in product marketing or go-to-market execution

• Strong understanding of standard product marketing and demand generation models

• Commercial mindset with solid market understanding

• Excellent communication and stakeholder management skills

• Fluent in both Mandarin and English

• Willingness to travel as required