Head of Growth & Operations – North America

Location: Palo Alto, CA, US The Role We’re looking for a Head of Growth & Operations for North America to own the growth and revenue of Meitu’s products in the region — and build the local team to make it happen. The products you’ll work with may span very different use cases: from consumer-facing creative and imaging tools to AI-powered productivity products for creators and small businesses. What connects them is the opportunity to solve real user problems, find the right growth levers, and turn strong products into sustainable businesses in the North American market. This role is for someone who is equally comfortable thinking about users, growth, and execution — someone who understands the local market deeply, has strong instincts for what people actually use and pay for, and can build a team from the ground up. What You’ll Do

1. 01

   Own Growth & Revenue in North America Own the business: Take end-to-end responsibility for user growth, engagement, retention, and revenue for assigned Meitu products in North America. Build the growth strategy: Identify the right audiences, channels, positioning, and growth loops for each product and turn them into an actionable GTM strategy. Drive acquisition: Lead organic and paid acquisition across channels including social, creators, search, app stores, partnerships, and performance marketing. Improve conversion & retention: Continuously optimize the user journey — from acquisition and onboarding to feature adoption, subscription conversion, and repeat usage. Turn insights into action: Use market data, user behavior, and experimentation to identify what is working, double down quickly, and stop what isn’t.

2. 02

   Build Local Market Understanding Be close to users: Develop a deep understanding of North American consumers, creators, and SMB owners — their workflows, needs, habits, and willingness to pay. Shape product localization: Work closely with global product and R&D teams to translate local user insights into better product experiences, features, positioning, pricing, and packaging. Build the right ecosystem: Develop relationships with creators, influencers, agencies, SMB communities, and other local partners that can help products gain traction. Spot opportunities early: Stay close to emerging trends in AI, imaging, creator economy, social media, and SMB marketing to identify new opportunities for growth.

3. 03

   Build & Lead the North America Team Build from the ground up: Recruit and develop a strong local operations and growth team as the business scales. Set the operating rhythm: Establish clear goals, metrics, ways of working, and a culture of fast experimentation and learning. Lead through execution: Stay close enough to the details to know what is happening in the market, while building a team that can operate independently. Work globally: Serve as the key bridge between the North America team and Meitu’s global product, marketing, and R&D teams. Who We’re Looking For We’re open to different backgrounds. What matters most is that you’ve built or grown a digital product or business in the North American market and know how to turn user insight into real growth. You may come from one of two paths: Consumer / Imaging Growth Experience growing consumer mobile apps, creative tools, or other consumer products. A genuine, long-term interest in photography, visual creation, photo/video editing, or creative tools. You’re likely someone who naturally tries new imaging products and has a strong sense of what makes a creative tool useful, fun, or worth paying for. Strong understanding of consumer growth, subscription businesses, social platforms, and creator ecosystems. SMB / Creator Growth Experience growing products or services for SMBs, creators, or social media marketers. Deep familiarity with social media marketing and how small businesses and creators actually use content to attract customers. Hands-on experience in the SMB ecosystem is a strong plus — whether you’ve worked directly with SMB customers, built products for them, or run a business / social presence yourself. Being a creator, influencer, or active content publisher yourself is a strong plus.

Growth & business ownership: 6+ years of experience in growth, marketing, product operations, GTM, or business operations within consumer tech, mobile apps, SaaS, AI, or related digital businesses. You’ve owned meaningful growth or revenue targets, not just individual campaigns. North America market expertise: Strong understanding of North American users, digital channels, and market dynamics, with experience building or scaling products in the region. Strong product instinct: You naturally think from the user’s perspective and can connect product experience, user behavior, and business results. Data + creativity: Comfortable going deep into data, while also having the creative instinct to understand content, culture, and why people choose to use and share a product. AI-native mindset: Genuinely curious about AI and how it can become useful, everyday products — not just interested in AI as a technology trend. Builder mentality: Comfortable operating in ambiguity, doing hands-on work when needed, and building processes and teams from scratch. Global collaboration: Excellent communication and stakeholder management skills, with the ability to work effectively across North America and global HQ. Language: Native-level English. Professional Mandarin is a strong plus. 公司信息 美图公司成立于2008年，是一家以美为内核，以人工智能为驱动的科技公司。秉承着“让艺术与科技美好交汇”的使命，美图公司致力于打造优秀的影像与设计产品，让图像、视频、设计的制作变得更简单，并通过美业解决方案助力产业数字化升级。美图公司于2016年12月在香港联合交易所主板挂牌上市，股票代码:1357.HK。 部门信息 美图影像产品运营团队，致力于让照片和视频更出彩、工具更懂您。 我们用灵光一闪的创意，深度思考的方案，结合设计师们的巧思，揉进技术的温暖，持续为用户打造世界一流的影像产品。 投递简历 相关职位 Global Growth Operations Manager/ Specialist (Japan Market) 影像产品运营团队 Growth & Influencer Marketing Manager – Korea 影像产品运营团队 Community Manager – RoboNeo Brazil 影像产品运营团队 Influencer & Community Analyst – Brazil (VMake Labs) 影像产品运营团队 Product Analyst – Vmake · Brazil 影像产品运营团队 关于美图 美图简介 发展历程 营销合作 公司地址 联系我们 廉政举报 产品 美图秀秀 美颜相机 Wink Picchi 美图设计室 开拍 美图云修 站酷 WHEE Artflo RoboNeo MVLAND MeituHub 美图宜肤 美得得 美图开放平台 美图影像研究院 可持续发展 理念与亮点 评级 投资者 业绩与财报 公告与通函 投资者活动 分析师列表 企业管治 媒体中心 新闻动态 素材下载 人才 美图之旅 加入我们 应聘指南 关注美图 美图公司新浪微博 美图公司微信公众号 美图公司官方领英 © 2008-2026 美图公司 版权所有 闽公网安备 35020302000186号 | 闽B2-20040192-1 | 违法和不良信息举报电话 硬件产品：400-990-9696 | 影像产品：400-009-3360