manager, Category(J105269)

Responsibilities and essential job functions include but are not limited to the following: ◆ Innovation & Product Development ◆ Lead end-to-end beverage innovation from ideation through commercial launch, translating consumer trends and market insights into differentiated product offerings that drive brand relevance and business growth. ◆ Manage the full NPD lifecycle, including concept validation, formulation, testing, and go-to-market execution with cross-functional partners. ◆ Build and maintain a robust beverage innovation pipeline that balances quick-win line extensions with breakthrough platform innovations. ◆ Responsible for customer value proposition and GTM strategy development to ensure successful launch. ◆ Category Business Management ◆ Own P&L accountability for the beverage category, driving top-line revenue growth, margin improvement, and market share expansion. ◆ Develop and execute category strategies, pricing architecture, and portfolio optimization plans to maximize business performance. ◆ Analyze sales data, consumer insights, and competitive landscape to identify growth opportunities and mitigate category risks. ◆ Cross-functional Leadership & Execution Lead cross-functional teams (R&D, Marketing, Operations, Supply Chain) to align on product vision, priorities, and launch timelines. Establish clear KPIs and post- launch performance tracking mechanisms to measure success and drive continuous improvement. ◆ Serve as the primary category expert and strategic partner to senior leadership on beverage portfolio decisions.

Summary of Key Responsibilities ◆ Responsibilities and essential job functions include but are not limited to the following: ◆ 6–8 years of progressive experience in product management, brand management, or category management, with 5+ years focused on beverage innovation in F&B, retail, or premium CPG environments. ◆ Proven track record of successfully launching innovative beverage products that delivered measurable business results. ◆ Demonstrated experience in end-to-end new product development from concept to commercialization. ◆ Strong business acumen with P&L management experience and a data-driven approach to decision making. ◆ Experience leading cross-functional teams and driving alignment across multiple stakeholders. Knowledge, Skills & Abilities Required Experience, Knowledge, Skills and Abilities ◆ Exceptional beverage innovation capability – ability to translate consumer trends and market insights into compelling, commercially viable product concepts. ◆ Strategic category management mindset – balances long-term brand building with short-term commercial objectives. ◆ Strong analytical skills with proficiency in interpreting sales data, consumer research, and competitive intelligence. ◆ Excellent project management skills with ability to manage multiple priorities in a fast-paced environment. ◆ Bilingual in English & Chinese (written and verbal). ◆ Genuine passion for beverage culture, coffee, tea, and emerging consumer trends. Leadership Core Competencies in Starbucks ◆ Creating a culture of warmth and belonging, where everyone is welcome by demonstrating authenticity and inclusion. ◆ Acting with courage, challenging the status quo by demonstrating candor, innovation and courage. ◆ Being present, connecting with transparency, dignity and respect by demonstrating trust-based relationships ◆ Delivering our very best in all we do, holding ourselves accountable for results by demonstrating excellence and accountability