Trade Marketing Head

Trade marketing strategy alignment, business performance review, resource allocation New product positioning, launch planning, brand campaign alignment, assortment planning JBP, tiered customer policy, channel promotion execution, sell-in planning In-store execution tracking, distribution improvement, frontline feedback collection Trade spending P&L, budget management, ROI tracking, gross margin analysis New product launch allocation, phase-out inventory management, promotion stock planning Online channel promotion, platform resource negotiation, online-offline price alignment G2M strategy synchronization, innovation project coordination

Bachelor's degree or above in Marketing, Business Administration, Economics, or related fields. Minimum 10 years of experience in FMCG / consumer electronics / home appliances industry, with 5+ years in Trade Marketing or channel marketing management. Proven team leadership experience. Experience in both offline retail (KA, specialty stores, regional distribution) and online e-commerce channels. Deep expertise in category management, channel assortment optimization, and product lifecycle management (launch & phase-out). Strong capability in channel promotion planning, execution, post-campaign review and optimization. Proven track record in trade spending efficiency management and ROI optimization. Strong cross-functional communication and stakeholder management skills. Fluent in English （workable language） and Mandarin.