Senior Brand Manager

Serve as the PR lead for Aptamil brand, responsible for building and managing Aptamil’s influencer and celebrity ecosystem to strengthen brand reputation, advocacy, and social impact.

Develop and lead engagement strategies for top-tier influencers, parenting experts, and key opinion leaders, including talent identification, relationship building, long-term partnership management, and cross-functional execution.

Lead brand ambassador and celebrity partnership management, overseeing endorsement strategy, stakeholder engagement, long-term relationship cultivation, and day-to-day project execution.

Co-op with corporate PR team to maintain strong relationships with key media and industry stakeholders, driving proactive PR engagement, earned media opportunities, and brand advocacy.

Own the strategy, content creation, and day-to-day management of Aptamil’s official social accounts, ensuring consistent brand storytelling and operational excellence.