用户洞察岗 User Research & Insight

1. 01

   负责用户趋势研究方面的工作，属于先前研究范畴。包括小体量用户群体生活方式、价值观、消费观等；

2. 02

   发展变化趋势、家庭世代或人类世代的发展变化趋势、不同区域或国家历史阶段下的人群特征等，通过用户画像等工具清晰定义人群特征轮廓和变化趋势；

3. 03

   负责市场研究的相关工作，围绕项目或产品开展市场端的趋势分析、用户研究、竞品研究等工作，为创新产品定义与产品规划设计提供输入；

4. 04

   可以通过分析各项影响产品提升与增长的因素，结合业务方向，给出较为完整的产品优化方案，并推动落地执行；

5. 05

   负责用户洞察方面的相关工作，包括但不限于用户行为洞察、动机分析、心理分析、认知分析等；

6. 06

   根据项目需求，制定合理有效的用户研究方案，并熟练使用用户研究的方法，编写问卷、访谈大纲、日志、访谈脚本等；

7. 07

   负责访谈执行，包括用户深访、焦点小组、伴随式访谈与观察、电话或视频访谈、街头随机访谈等任务；

8. 08

   研究结果输出：用户研究数据的归纳整理、分析、最终结论定义与报告编写等任务，结合最初明确的项目需求，给出合理、严谨、客观的方向与建议；

9. 09

   持续监测市场和用户需求：跟踪市场和用户的变化，及时更新用户需求和行业趋势，为产品和营销策略的调整提供数据支持

1、2027 届全日制硕士研究生，汽车、市场营销、社会学、心理学、人类学、统计学等相关专业；

2. 02

   具备用户体验思维，热爱研究，有较强的逻辑思维能力和深度思考能力，同时也需要具备较敏锐的数据洞察能力和数据分析能力；较强的用户心理、用户行为动机洞察和分析能力；

3. 03

   熟悉各类用户研究方法，熟练使用各类定性、定量的方法工具开展多维的、有深度的研究工作；

4. 04

   逻辑清晰，有较强调研数据分析、报告撰写能力。 Position Description:

5. 01

   Responsible for user trend research, which falls under the category of forward research, including lifestyles, values and consumption concepts of small user groups;

6. 02

   Development and change trends, development trends of family generations or human generations, population characteristics under different regional or national historical stages, etc., clearly defining population characteristic profiles and change trends through tools such as user personas;

7. 03

   Responsible for market research-related work, carrying out market-side trend analysis, user research, competitive product research, etc. around projects or products, to provide input for innovative product definition and product planning and design;

8. 04

   Able to analyze various factors affecting product improvement and growth, combine with business direction, propose relatively complete product optimization schemes and promote their implementation;

9. 05

   Responsible for user insight-related work, including but not limited to user behavior insight, motivation analysis, psychological analysis, cognitive analysis, etc.;

10. 06

    Formulate reasonable and effective user research schemes according to project needs, and skillfully use user research methods to write questionnaires, interview outlines, logs, interview scripts, etc.;

11. 07

    Responsible for interview execution, including in-depth user interviews, focus groups, accompanying interviews and observations, telephone or video interviews, random street interviews, etc.;

12. 08

    Research result output: induction and sorting of user research data, analysis, final conclusion definition and report writing, etc., combining with the initially clarified project requirements to put forward reasonable, rigorous and objective directions and suggestions;

13. 09

    Continuously monitor market and user demands: track changes in the market and users, update user demands and industry trends in a timely manner, and provide data support for the adjustment of product and marketing strategies. Qualifications:

14. 01

    2027 full-time master's degree graduate, majoring in automotive, marketing, sociology, psychology, anthropology, statistics or related fields;

15. 02

    With user experience thinking, passionate about research, strong logical thinking ability and in-depth thinking ability, as well as keen data insight ability and data analysis ability; strong user psychology and user behavior motivation insight and analysis ability;

16. 03

    Familiar with various user research methods, skilled in using various qualitative and quantitative methods and tools to carry out multi-dimensional and in-depth research work;

17. 04

    Clear logic, strong research data analysis and report writing skills.