Overseas Advertising Intern 海外广告实习生

Assist in overseas advertising campaigns, responsible for account management on platforms such as Meta (Facebook/Instagram) and Google Ads;

Monitor advertising delivery data, regularly compile and generate daily/weekly reports, and track key metrics such as spend, ROI, CPA, and GMV;

Assist in advertising audience targeting, material testing, and effect analysis, and provide optimization suggestions;

Collaborate on data tracking and conversion analysis for landing pages/independent stores (Shopify);

Conduct market and competitor research to gather overseas market trends, competitor marketing strategies, and high-quality materials;

Assist in the daily maintenance and management of advertising accounts, and collaborate with the team to complete other related operational tasks.

协助海外广告投放，负责 Meta（Facebook/Instagram）、Google Ads 等平台广告的账户管理；

监控广告投放数据，定期整理并输出投放日报/周报，跟踪花费、ROI、CPA、GMV 等核心指标；

协助进行广告受众定位、素材测试与效果分析，提出优化建议；

配合完成落地页/独立站（Shopify）的数据跟踪与转化分析；

开展市场及竞品调研，收集海外市场趋势、竞品投放策略与优质素材；

协助广告账户的日常维护与管理，配合团队完成其他相关运营工作。

Marketing, international trade, advertising, e-commerce, data, and related majors are preferred (major is not limited, but ability takes priority);

Proficiency in English, capable of reading English materials and handling English emails without barriers, with strong oral communication skills preferred;

Proficient in using Excel/table tools, data-sensitive, with basic data analysis skills;

Strong interest in cross-border e-commerce and overseas advertising campaigns, with preference given to candidates who have FB accounts and experience in overseas software usage;

Familiarity with trendy toys/otaku culture, AIGC, or overseas social media operations will be considered an advantage;

Meticulous and responsible, proactive, and strong learning ability.

Proficient in using tools such as Claude and Codex.

市场营销、国际贸易、广告、电商、数据等相关专业优先（专业不限，能力优先）；

英语良好，能无障碍阅读英文资料、处理英文邮件，口语佳者优先；

熟练使用 Excel/表格工具，对数据敏感，具备基础数据分析能力；

对跨境电商、海外广告投放有浓厚兴趣，有fb账户和海外软件使用经验者优先；

熟悉潮玩/二次元、AIGC 或有海外社媒运营经验者加分；

细心负责、主动积极、学习能力强。

会使用claude，codex等。