Segment Marketing Manager

Summary Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service

. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate

1. 01

   jobs whose accountabilities span two or more job families within the job group;

2. 02

   jobs that are not covered by a defined job family within the job group;

3. 03

   managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group. Job Description - Collecting win/loss & competitive insight on portfolios at regional level; feedback to global marketing; recommend and develop marketing programs to adjust product positioning and improve win rate. - Collaborating with commercial leadership and global marketing to develop the region market and growth forecast. - Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. - Providing region input to business cases for products/upgrades that are at concept stage, work with Global Marketing to develop, test and prototype new product ideas - Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio. - Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD). - Validating global value proposition and messaging and adapting for regional use. - Prioritizing and mapping customer segments and works with modality on demand creation activities to achieve NPI and business objectives. - Developing and supporting product specific KOL’s and advisory boards. - Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities. - Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively. - Identifying and establishing reference and show sites. - Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate - Coordinating product training for commercial teams by leveraging Global Marketing and Global Product Management support - Providing commercial teams product knowledge in product use, differentiation, positioning and pricing